The Crowdrise team, which includes Edward Norton, Shauna Robertson and Robert and Jeffro Wolfe, created a super unique campaign to raise money for the Maasai Wilderness Conservation Trust during the New York City Marathon. A couple of us also ran the marathon which was awesome and we're fairly certain we own the record for the most number of incredibly subtle yet effective complaints during our training.
We raised $1.2 million for the Maasai Wilderness Conservation Trust in less than 8 weeks, much of it from small donors who gave more than once, making it one of the top fundraising success stories of the marathon. And, it was all really, really fun.
The site we built for the marathon was so impactful, so incredible, that we decided to take it to a whole new level and open it up to everyone. The concept was to create an innovative web platform where millions of individuals can use the best tools and technology to raise money for over a million different charities, and where charitable organizations can start events, team fundraisers, and turn their base of grassroots supporters into a base grassroots fundraisers.
Quintas at Crowdrise spent the entire month of December writing this. We're including it only because he worked so hard on it but you probably should skip it… “Our goal at Crowdrise is to make fundraising so fun and addicting that everyone wants to do more of it. The power of the crowd is real, lots of small donations really do add up, and the Crowdrise community can have a monumental impact on causes around the world.”
One of Crowdrise's awesome customer service people, who prefers to remain anonymous but his name is Falco, got a bracelet from his girlfriend's parents for Christmas. He thought they were joking but they weren't.
Our petition to make Impactful and Incent real words was shot down by the Webster family and we had to redo the entire Crowdrise site.
Falco, our anonymous customer service person, found out his girlfriend was cheating on him so they broke up. He didn't give back the bracelet.
We decided we had nailed the Crowdrise Point program by limiting voters to dentists who lived west of the Mississippi. Then we decided that was a terrible idea and we changed everything so that the entire community could vote on the best fundraisers and volunteers in the world and the top vote getters would win awesome prizes.
We settled on our slogan, If You Don't Give Back No One Will Like You, and officially launched Crowdrise.com. Big deal, right.
Way, way more human people posted projects on Crowdrise than we ever imagined. Charities started getting real money, lots of donors and fundraisers won some really good stuff and I considered getting a little botox. Just around my eyes.
Multiple times a day people were contacting us asking why random people they didn't know were donating to their cause and even fundraising for 'em. Was it a mistake? It wasn't. People started clicking around the site, finding projects that were awesome and getting involved with them. It was only a couple months but we were pretty sure the site was sort of working.
Lots and lots of talk about Sponsored Volunteerism. Whether you're volunteering in the gulf for your spring break or doing community service after school, you should get sponsored and raise money for your favorite charity the exact same way a marathoner does it. You should watch this video to learn more about it.
Sophia Bush became the first Crowdrise DJ, we partnered with Network For Good and we removed every exclamation point from the site. If you can find an exclamation point on Crowdrise that was typed by us instead of a normal human person please email us and we'll add 1000 Crowdrise Points to your account.
Our incredible and unprecedented partnership with the ING New York City Marathon really got going. Crowdrise was also named second best site ever by Fish People Magazine. Really there is no Fish People Magazine but if there was they would have likely given us an award.
The ING New York City Marathon crushed their goal of raising a million dollars a mile and the campaign could not have been any more successful or fun. Falco has decided to give his bracelet away as a prize. Please do something decent for the world and then email Falco and you'll be signed up to win it.
We launched the Crowdrise Holiday Fundraiser Thing (CHFT) with a bunch of sort of famous people including Seth Rogen, Kristen Bell, Barbra Streisand, Ashton Kutcher and Mandy Moore. Anyone on Crowdrise can join the CHFT and Judd Apatow is giving $3,000 to the top three non-celebrity holiday fundraising campaigns. We also moved offices for the third time in six months reflecting our crazy growth and complete lack of foresight.
We re-read this Crowdrise Story section that you're reading right now and realized that our verb tenses are all over the place. Deeply embarrassed, we promptly returned the award we won in 2010 from the International Grammar and Gerund Association (IGGA). Besides that, we had a very nice January. We hired EventGirl, launched the Crowdrise Impact section, and started giving away a Crowdrise Eli Cash Tee on Facebook and Twitter every day. More importantly, we started building a super secret website that will allow ghosts to fundraise. More to come on that soon.
February, 2011 was the month perhaps marked by the most controversy in our short history at Crowdrise. The Crowdrise Featured Human People challenged the people who landed on the Impact page to a game of red rover in The Swamp in Gainesville, Florida. The Impact people won but apparently they wore illegal cleats and the end result of the match was a plethora of minor injuries and lots of ill will. More importantly though, almost every news publication in the world called the match the most charitable game of red rover ever and, for that, we're quite honored. Less importantly, we went live with our Start An Event Page which means that every human person can now start their own fundraising event...pretty cool.
March was consumed by all the amazing people on Crowdrise fundraising for disaster relief efforts in Japan. Passionate donors and fundraisers gave relentlessly until everyone kicked in $500k and then the Ogawa family matched it. And, the fundraising definitely didn't stop there. Crowdrise DJ, Amanda Darby, summed it up best when she posted simply...This Is Why We Crowdrise.
The Crowdrise Crest Thing launched in April. Same with the ING New York City Marathon campaign for 2011. Lots of other stuff happened too but we don't feel like writing about it.
May was the first month we embraced a mandatory Crowdrise dress code for our staff as well as the people fundraising on the site. Crowdrise staff as well as Crowdrise fundraisers all over the world were made to dress as fancy magicians. Needless to say, it was an extraordinarily successful mission that culminated in the entire White House press corps dressing up as Houdini on Memorial Day.
Crowdrise opened its first retail shop in Detroit, Michigan. The goal behind the retail shop is to be the first company in the philanthropic space to open a store. We sell nothing but it's still a really good idea and we feel incredibly forward-thinking.
We launched the Crowdrise Royale account and, shortly thereafter, The Philanthropic Commission, perhaps the most notable made up group of philanthropists in history, called it "the best change to charity the world has ever seen." We also closed down the retail shop that we had opened in June so that we'd have more time to focus on our hair.
We launched social login. Pretty sure that means you can sign up and login to Crowdrise using your Facebook, Twitter, Gmail, etc. account. It's pretty cool and we never think anything is pretty cool. Except for sometimes. We were also named one of the Top 12 Internet Activists changing the world by Mashable. Probably the best August ever.
Not positive what happened at Crowdrise in September but Michigan got through the month undefeated so the Brady Hoke era has started off great. The Tigers had an amazing second half of the season and won their division. Perhaps most surprising, the Lions went 3-0 in September and look especially awesome after a comeback win against the Vikings.
Someone at CrowdRise considered running for President but then decided that no one likes him and he got out of the race.
At one point in the month, Pandora at CrowdRise played Faithfully by Journey and then a couple songs later we got Journey's Wheel in the Sky. Little did we know that it was set to the Journey station. I'd like to say that covers it but my girlfriend said that I didn't have to go to her ten year high school reunion with her…gets no better than that.
We got a leak in our office so we moved to a new office. We got a pool table. So, instead of making giving back fun, our new goal at CrowdRise is to be the best pool players ever. Also, we launched a ridiculously awesome campaign with Mozilla Firefox and we won some awards. Really.
January was our best month ever for so many reasons. Michigan beat Virginia Tech in the Sugar Bowl and we launched our new CrowdRise Impact Points thing. Now, for the first time, the CIPs you earn for donating, fundraising, getting votes and dealing with our foolishness are redeemable for awesome stuff for you or for charity. Please note, we always say we had the best month ever but this time it's true. We always say that also.
Boston Marathon runners started fundraising like crazy for their race in April. And, we learned that Boston, in addition to being the world's oldest annual marathon, also consistently wins Best Smile in the Marathon Mock Elections. I have no idea what that means.
March was an awesome month at CrowdRise. The LA Marathon and NYC Half had record-breaking years on CrowdRise and the number of fundraising campaigns that begin with the letters O and T increased by nearly 17%.
Because the brain is finite and current CrowdRise staff couldn't think of anything good anymore, we let everyone go and we're now rotating fifth grade classes to drive all key decision-making at CrowdRise. First on the agenda was a kick ass Earth Day Challenge with Groupon that raised a whole mess of money for green charities.
May 2012 was so much better than May 2011. We created a widget so that you can show your fundraisers on your own site, blog, etc. Click here for an example. We also took part in the annual Puppet and Ascot walk from Detroit to Lansing. All the puppets wear ascots and talk about noodles for the entire ninety mile trek. Email us if you know the movie and we'll add 500 CrowdRise Impact Points for you - Nobody's looking for a puppeteer in today's wintry economic climate.
After learning that our use of the word Impactful in the November, 2009 update was wrong, we spent the entire month reviewing words with a small think tank in Prague. Starting in 2013 the words Impactful and Incent can now be used at your leisure. But, the words Guy and Forthright will be struck from the english language. Also, Hope to Haiti, Push Ups for Charity and Lollipop's Online Donor Drive finished up. Great examples of Sponsored Volunteerism, getting your supporters to sacrifice something without running 26.2 miles and such a cool way to make a fundraiser that could seemingly be elusive really tangible.
We launched a new version of voting on the site. Now, everyone gets to vote for the human people who are the best at giving back and everyone who gets votes gets CrowdRise Impact Points. And, CIPs are redeemable and awesome so you should get so many of 'em. Obviously, we recommend never voting for anyone who is taller than you.
In the neopagan wheel of the year August begins at or near Lughnasadh (also known as Lammas) in the northern hemisphere and Imbolc (also known as Candlemas) in the southern hemisphere. - Wikipedia
September was the 17th or maybe the 23rd best month at CrowdRise. Pretty good considering they're both prime numbers. We launched partnerships with Words With Friends and the Bank of America Chicago Marathon. We also briefly changed the name of the site from CrowdRise to StreetHippo and then changed it back to CrowdRise. Everyone who made a donation while we were called StreetHippo gets to be mean to their hygienist…not on their next dentist visit though, the one after that.
Usually we have nothing particularly interesting to say in this section and we end up talking mostly about soap or licorice. But, October was actually decent. So, here goes...We had some pretty awesome campaigns going like the Martha Stewart Thanks for Giving Campaign for Hunger and the Half the Sky Movement fundraiser. But, perhaps most importantly, the Detroit Tigers went to the World Series. Then they blew it. That's all.
November was a pretty decent month. The Mozilla Firefox Challenge started with a whole slew of charities and celebrities raising lots of money and giving away amazing prizes. And, we had our hardest word scramble: OONISHEHPSSTTY. If you know the answer to the word scramble, email us with a link to your page at Latika@CrowdRise.com and we’ll add 300 points to your account and tell three people you’re smart. For real. Oh, and no cheating.
December was fine. Here are some highlights. More notes than highlights, actually...
- The Mozilla Firefox Challenge was great and crazy and fun and complete chaos all at the same time. Most importantly, everyone involved CrowdRised like mad and raised so much money for lots and lots of amazing causes.
- So much hyperbole in the previous post.
- The CrowdRise marketing squad crushed the Customer Service and Event teams in the 44th annual CrowdRise Olympics.
- A couple of the offices below us got mad at us for doing too many line dances. Really.
- What does hyperbole mean?
- I got 17 comments on my hair. The number of comments on your hair must be a prime number. Obviously.
Like the rest of the world, in January, we just cleansed. The first week, we ate only avocados and kettle corn. The second week we tried a new kind of soup with bananas and herbs. The third week, we only sipped hot liquids that started with the letter B and then in the fourth week, we ate four kinds of spicy stir fry. We feel the same as we did in 2012.
Here are a couple other notable things that happened in January:
- The Mozilla Firefox Challenge ended and we turned $100,000 in cash and prizes into a million dollars for charity. Amazing.
- We refreshed our site which basically means we gave it a facelift. Just think of it as a little botox and a nose job.
- We started the JobRaising Challenge with Huffington Post and Skoll Foundation designed to raise lots of awareness about unemployment and help put Americans back to work.
Usually we don't have much to say about February since it's so cute and short, but this year we have a few notes.
- The JobRaising Challenge with The Huffington Post and Skoll Foundation raised a crazy amount of money and awareness about unemployment.
- The Aveda Earth Month 2013 campaign for clean water issues kicked off and our hair at CrowdRise has never ever looked better.
- We started a new thing where we wear PJ's on Tuesdays. We call it PJ Tuesday although some are heavily petitioning to have that changed to Jammy Tues.
March was the best month ever. That may not be true but it felt like the right thing to say. The Clinton Foundation Millennium Network decided to use CrowdRise for their friend-to-friend fundraising which is pretty awesome. And, Ian Somerhander's Foundation decided to put a Fundraise button on their site and link it to their home page on CrowdRise. And, Hope to Haiti, University of Michigan and iMentor all launched really great new sponsored volunteerism campaigns. And, we tried to launch gluten-free fundraising but no one really cared about it. Okay. That's all.
No one likes an optimist but April was a pretty great month. Some quick highlights…
- The John Hancock Boston Marathon community CrowdRised like mad for the families affected by the disaster on race day. We were honored to be a part of it.
- The Skoll Foundation, Huffington Post and Half the Sky Movement launched the Raise For Womens Challenge and raised a crazy amount of money for women's causes.
- To honor all things that are shiny, we covered some desks with a whole mess of aluminum foil.
I think that covers it. I'm sure May will be terrible.