Yo!

I give brewery tours at Stone to hundreds of wide-eyed tourists and locals alike. Help me attempt to blind their wide eyes with some full on Little Mermaid hair action by donating to this awesome and extremely fun cause! (Sure puts the "fun" in... never mind.)

I've set a goal of $500 but it would be pretty cray-mazing to exceed it. It'll be easy! When we reach it, I'll raise it and we'll just keep going!

It will only take 50 $10 donations to reach my goal.

It will only take 25 $20 donations to reach my goal! (Let's face it, many of you probably forget spending $20 every weekend.)

$500 is like 500 candy bars or 100 beers or 25 forgotten bar tabs and the like (who knows what kind of $20 trouble some of you get into...). Let's put all that cash towards charities benefiting children and the ill (and ill children), and me having a head that looks like Carrot Top got a Brazilian blow-out.

Love, Haley.

Read more about our event below!

2012 STONE DYEHARDS FOR CHARITY

Every year, we celebrate our anniversary with the biggest craft beer festival in Southern California! This celebration is also our biggest annual fundraiser, and we've raised over $1 million since 1997. To help us raise even more funds for local charities, every two years we dye our hair ridiculous colors in order to bring in even more donations. We want you to be a part of the fundraising mayhem!  Here's how:

1.  BECOME A DYEHARD!

Click on the “JOIN THE TEAM” button to create a profile on Crowdrise and send emails, tweets, and Facebook notifications to everyone you know!  It’s that easy. Don't forget to upload a photo of yourself with your bright red hair once you get dyed! Note: YOU MUST BE 21 OR OVER to participate.

2.  RAISE MONEY FOR CHARITY!         

Sign in to your Crowdrise account and use the “Team Member’s Toolkit” on the Dyehards page to spread the word far and wide. Tell everyone you know that you’re dyeing your hair Bozo-the-clown red to raise money for charities. Who could resist? Donors can give securely online directly through Crowdrise!

3.  DYE YOUR HAIR!

You must dye your hair red no later than August 12th, 2012, and keep it that way until at least August 18th, 2012.

Join us at the Stone 16th Anniversary Celebration on August 18th to show off your new do, enjoy the camaraderie of fellow Dyehards, and sample amazing beers! http://www.stonebrew.com/anniv/