In 1997 the lion population in Africa was estimated to be about 100,000. Today, the lion population is estimated to be between 14,000-16,000, with half of the lion population living in protected areas.
"Simba" is Kiswahili for lion. The MWCT's Wildlife Protection and Compensation Program strives to protect lions in Southern Kenya from the threat of extinction. Losses caused by predators are compensated by MWCT to the Maasai landlords, only if the predators themselves were not hunted, thereby assuring a measure of protection to the lions roaming the reserve. The presence of lions encourages tourism, and as the Maasai learn to co-exist with the lions, they see them as an extension of their lifestyle rather than as a threat. In 2006, Cartier, together with Edward Norton, promoted its Love Charity Bracelet program to generously provide the MWCT with a substantial contribution in order to commence funding for this important project. (www.love.cartier.com)
-Fund a compensation program aimed at addressing conflict between the Maasai and the predators of their livestock
-Fund local Maasai game scouts to monitor and protect the wildlife