2012 Boston Marathon
EVENT DATE: Apr 16, 2012
It's never been easy. It's always been possible.
2012 marks the 27th year of John Hancock's landmark sponsorship of the Boston Marathon. The Company's continued support of the Boston Athletic Association, which has directed the race since 1897, ensures that the marathon continues to be a world-class event and an important facet of Boston's culture and heritage.
As part of our marathon sponsorship, each year, John Hancock provides local non-profit organizations with guaranteed entries into the race. These guaranteed entries provide non-profits with a significant fundraising opportunity and great exposure for their cause.
John Hancock non-profit runners are a community that raises money and raises hope; braving extreme weather and challenging terrain, they stay the course by remembering that every step of their journey is a commitment to the people they help today, and hope for a brighter tomorrow. This year, more than 1,000 runners will help people from around our area live better lives by raising millions of dollars for local organizations. Their relentless determination to unite on April 16, and embark on a journey to realize their personal goals reminds us that while it’s never been easy…it’s always been possible.
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