THE IRONMAN FOUNDATION wrote -
As you test your endurance and dedication in one of the most challenging days of your life, why not add to your race experience and make your race one for the greater good. Make your journey to become an IRONMAN a race for a cause that you are passionate about.
Through The IRONMAN® Foundation's Your Journey, Your CauseTM program, athletes will have the opportunity to identify a non-profit beneficiary as part of their journey to become an IRONMAN and race for a cause. The IRONMAN Foundation has established a fundraising program that will provide athletes with all of the tools necessary to enable fundraising efforts while supporting the mission of their organization. Athletes can choose any non-profit organization as the beneficiary of their fundraising efforts.