Eugene Toy via Crowdrise
September 20, 2012
For the 2013 "RUN the Boston Marathon® with AMAA" program, we've partnered with CrowdRise to encourage AMAA members to unite and fundraise for our 2012-2013 Youth Fitness Campaign. Just imagine the impact our group of medical and health professionals can have when harnessed to send a fitness message to the community in a fun and compelling way!
The Problem: Over 30 percent of children ages six to 11 are overweight, 15 percent are obese, and three out of five children ages nine to 13 don't participate in sports or other coached physical activities outside of school. These overweight and unfit children are more likely to remain unhealthy in adulthood and have an increased risk for developing life-threatening medical conditions such as Type II diabetes and heart disease.
The Solution: The American Running Association (ARA) and its medical division, the American Medical Athletic Association, are united in efforts to deter youth obesity in the U.S. and promote higher levels of physical activity for school-age youth. Donations made to ARA and AMAA's Youth Fitness Campaign will benefit national RUN A MILE DAYS, held annually in May. Funds will support distribution of free materials such as the 8-week walk/run training schedule and posters, as well as help with onsite activities during the week-long event. To learn more about the program, go to www.runamile.org.
The ARA and AMAA also host an annual cross-country championship for middle schoolers through high school students from Maryland, Virginia, West Virginia, and the District of Columbia. This event, held in November, is entering its seventh year and has grown to almost 500 participants.
The 2012-2103 Youth Fitness Campaign is dedicated to Geoff Hollister who passed away on February 6, 2012 at age 66 after a long battle with cancer. Geoff, who was often called "Nike's Employee #3," was an ARA Board Member and good friend. He was a strong advocate of encouraging children to be active and believed in the team approach to make effective change. With his memory in our thoughts, we will work together to get more and more children up and moving.
To create your fundraising campaign, click here.
CrowdRise offers lots of prizes (like an iPad3) for you to use to get your friends and family motivated to donate to your fundraiser. Click here to check it out, choose a prize, and e-mail everyone you know about it.