Devastated by the recent Snowpocalypse that recently struck Atlanta and the Southeast, the city once again finds itself on the verge of another winter ice-down this week. In response, a local public relations firm immersed in technology and innovation trends wants to utilize one of the hottest movements in the country – crowdsourcing – to drive a citywide meltdown.
Trevelino/Keller is asking veterans of the Northeast and Midwest as well as sympathizers of warmer, more fortunate climates, to help with the campaign. Dollars raised will go to buy salt for the roads and streets around some of Atlanta’s critical nonprofits and shelters, including Mercy Housing Southeast, Atlanta Mission, Atlanta Day Shelter, Atlanta Children Homeless Shelter, Nicholas House, the Atlanta Community Food Bank and the American Red Cross Atlanta Chapter. In this first wave, the campaign is hoping to raise enough cash to buy at least 50,000 pounds of salt.
To contribute to relief efforts, donate now and follow progress with the hashtag #ATLSALTDRIVE.