Increasingly, breast cancer fundraising means playing ball with companies whose products actually cause cancer.
It’s called “pinkwashing”—claiming to care about breast cancer by promoting a pink ribbon product, while producing or selling other products that are linked to the disease.
Susan G. Komen for the Cure, formerly known as the Susan G. Komen Breast Cancer Foundation, is the largest and most heavily funded breast cancer organization in the US. (Last year alone it took in about $420 million.) Yet Komen recently denied that BPA increases the risk of breast cancer, despite mounting evidence to the contrary!
Bisphenol A (BPA) is a common ingredient in polycarbonate plastics. It’s also a known hormone disruptor that has been linked with serious health problems: birth defects, heart disease—and breast cancer.
Komen’s “Promise Me” perfume line contains chemicals that are categorized as toxic and hazardous, including galaxolide, a synthetic musk that works as a hormone disruptor and is detected in blood, breast milk, and even newborns; and toluene, a potent neurotoxicant that is banned by the International Fragrance Association (IFRA).
Komen spends millions of dollars on finding “the cure,” yet promotes the medical mainstream status quo—including annual mammograms—while ignoring the contribution of integrative medicine, which focuses on prevention and root causes.
There are alternative approaches to mammograms. Thermography is safer and more accurate when it comes to screening. And much more can be done to prevent breast cancers. Taking fish oil and supplementing with iodine are good choices. And one should consider environmental factors, too. Cornell has a database on breast cancer and environmental risk factors.
Another vital preventive measure is exercise. In that spirit, the Natural Health Alliance Foundation encourages you to start a new tradition! On Sunday, December 4, take part in an alternative fundraising event--a walk, run, hike, bike ride, or other physical activity. Funds raised at for the event will support integrative medicine and continued access to important alternative treatments for breast cancer. Organize your favorite physical activity, then get your friends to sponsor you!