Lushawn Murphy wrote -For more than 45 years, WWF has been protecting the future of nature. The world’s leading conservation organization, WWF works in 100 countries and is supported by like you and me - the 1.2 million members in the United States and close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.
WWF's mission is the conservation of nature. Using the best available scientific knowledge and advancing that knowledge where we can, we work to preserve the diversity and abundance of life on Earth and the health of ecological systems by:
• protecting natural areas and wild populations of plants and animals, including endangered species;
• promoting sustainable approaches to the use of renewable natural resources; and
• promoting more efficient use of resources and energy and the maximum reduction of pollution.
WWF is committed to reversing the degradation of our planet's natural environment and to building a future in which human needs are met in harmony with nature. WWF recognizes the critical relevance of human numbers, poverty and consumption patterns to meeting these goals.
By 2020 WWF will conserve 19 of the world's most important natural places and significantly change global markets to protect the future of nature.
WWF also launched Earth Hour three years ago, and has become a global phenomenon; its non-partisan approach to linking energy use and climate change has captured the world’s imagination. Staying involved will help each of us transform the Earth Hour event into a full-fledged movement.