Nineteen years old and passionate about making a positive impact, Claire Coder is gearing up to launch the social enterprise, Aunt Flow. This business idea formulated when Claire realized nearly 18 million women in the United States lived in poverty last year, and many of these women didn’t have access to basic feminine hygiene products. What was even more frustrating was the fact that these products aren’t covered by food stamps, the WIC’s program, and in most states, they are taxed. As a woman, Claire understands the burden of not having needed supplies. Dealing with the monthly visit is hard enough with cramps, but not having something to hold the flow, is humiliating and messy. That is why she created Aunt Flow.
Aunt Flow is a buy one, give one subscription based model for feminine hygiene products. Women can go online, customize her box, and have it delivered to her door. For every box she receives, a box goes to a woman in need. Women can choose which organization her “give one” box will support. Aunt Flow strives to raise $25,000 to purchase the initial order of branded products and supplies to support over 9,000 women and donate over 100,000 tampons within the first year. With your help and support, we can make this dream, a reality and a sustainable solution to the desperate need in the United States.
Aunt Flow is looking to rapidly expand and is currently seeking organizations across the United States to provide feminine hygiene products. The business is currently working with Columbus YWCA, OSU Star House, and Tiger Pantry in Missouri. If you know of, or work with an organization that would like to receive products, contact Claire.
Claire is also passionate about lessening the taboo-ness of talking about the menstrual cycle. To encourage both men and women to talk about tampons, she created videos that include Tampon Talks and Tips from Flow Bros. These videos highlight women sharing their most embarrassing period stories and realistic sagas of their first visit from Aunt Flow. Flow Bro videos encourage men to talk freely and openly about the menstrual cycle. She encourages both men and women to not be self conscious about being socially conscious.
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