Q: How do I get technical help while I am on the site?
A: Please email Aveda@CrowdRise.com and the CrowdRise customer service team will help solve everything.
Q: What do I do if an unrelated location with the same salon name already set up a team page?
A: If another Team has already used your location name, Example: Team Rejuvenation Salon, then add a qualifier such as your city name: Team Rejuvenation Salon Denver.
Q: How can guests find my team and individual pages?
A: Type in the individual’s name or team name in the search bar at the top of the Aveda Earth Month 2018 landing page.
Q: How do I know which Earth Month partner to fundraise for?
A: If you are not sure which partner to choose from the dropdown menu while setting up your team page, click on the Charity Partners tab to see the list of the Aveda North America partners along with their organization descriptions.
Q: What do I do if I accidentally choose the wrong partner?
A: If you set up a fundraiser and chose the wrong partner, click on the EDIT FUNDRAISER tab. Select EDIT next to Fundraiser Title and then select DELETE FUNDRAISER. Go back to Aveda Earth Month 2018 landing page. and set up your fundraiser for the correct partner.
Q: Can I fundraise for two Earth Month clean water partners?
A: Yes. You can fundraise for as many of the designated Aveda Earth Month partners as you like, but you must create an individual page for each charity.
Q: Can I fundraise for two teams?
A: Yes. You can fundraise for as many teams as you like, but you must create an individual page for each team.
Q: How come when I select my local clean water partner the donation links me to the national page or a different organization? Will the money support our local project?
A: There are a few Earth Month partners that are state chapters that are part of national parent organizations or have larger organizations serving as their fiscal sponsors. Although you choose your local partner, donations go to the parent organization or fiscal sponsor and then get directed back to the local chapter.
Q: How do I add the fundraising widget to my salon/spa/institute website?
A: You can access the widget to your fundraiser while logged into your CrowdRise account through the EDIT FUNDRAISER tab. On the right, you will select the button that reads: “My Fundraiser Widget.”
Q: If I had a page in 2017 do I need to create a new one for 2018?
A: Yes, you need to create a new fundraiser for 2018. You do that by clicking here and then selecting the “Set Up Your Fundraiser” button. From there, you can either join an existing team or start your own fundraiser.
The more compelling your page is, the more likely people will stick around to learn about your cause.
• Tell your story.
• Add a logo, lots of great photos and a video if at all possible.
• Add some team members right away.
• Upload the Widget to your own site. Just login to your account and go to your fundraising page. Click on the Edit Fundraiser tab and select My Fundraiser Widget on the right. Copy and paste the code into your website html. If you don't know how to do that, just send the code to your web person and they'll know what to do with it. Or email Aveda@CrowdRise.com and we’ll be able to help solve everything.
Tip: Ask Your Supporters to Join Your Team and Fundraise for Your Cause
Donors are amazing, but fundraisers change the game.
• Ask your supporters to not only donate to your cause, but to also fundraise for your cause. Think about it this way…a $25 donor is great, but a $250 fundraiser is a game changer.
• Send your supporters an email with a link to your fundraising page. Tell them that donations are amazing, but if they could set up a fundraiser for your cause, the possibilities to raise more money are endless.
• Let your supporters know that it is beyond easy to start a fundraiser and all they have to do is click on the ‘Fundraise for this Campaign’ button on your page.
• After they set up their fundraiser, all they have to do is send their fundraiser link to their friends and family and ask them to give.
• Make sure to include staff, volunteers and your board members when asking everyone to fundraise for your cause. They are your most passionate supporters and will want to help.
Tip: How to Let Everyone Know About Your Fundraiser
Spreading the word about your fundraiser is the only way to raise lots of money for your cause. You need to be talking about your Challenge campaign all the time.
• Email is by far the best way to ask your supporters to give to, or fundraise for your cause. Send out individual emails or emails in small batches (think 10 or less people instead of 100 people) so that the recipient does not feel anonymous. It works.
• Email is king, but social media is good too. Use the direct message tool on Facebook and Twitter to make a direct ask to individuals. In addition, post a link to your fundraiser on your Facebook wall as well as on Twitter.
• In addition to email and Facebook or Twitter, use every other channel possible. If you have a company Instagram account, post on there, if you have a newsletter that goes out, include it in the newsletter. The more places the better. Write it in chalk if you have to at your kid's school.
• Supporters love to hear that their donations are making a difference. Make sure to send out emails when you reach various milestones or win a cash prize. If they're along for the ride, they're more likely to be invested and give multiple times.
• Send thank you emails to your donors every time they donate and make sure they do it fast. When your donors feel really appreciated, they are more likely to give again.
Tip: Keep the Energy High and Raise So Much Money
Momentum is so important. Keep pushing right up to the deadline. And, make sure that you'll raise the most money possible while your campaign and cause are in the spotlight.
• Momentum is so important. Start off strong, avoid mid-campaign lulls and keep pushing right up to the deadline.
• Get a couple of big donations early to really boost your donation volume.
• Check your fundraising page statistics constantly to understand what's working.
• Post updates about your fundraising page at least every other day to keep people informed about how it's going.
• Use deadlines to create some urgency and rally support.
• Continue to post updates even after the campaign is over.
• Launch a follow-up campaign. Please Email Us when you're ready and we'll be ready to help.
EMAIL DRAFTS
Steal these email drafts, edit ‘em and send them to everyone you’ve ever known to rally as much support as possible.
SUBJECT: Clean Water
[NAME],
We're super excited to let you know that we're part of the Aveda Earth Month Campaign. Last year, Aveda raised over $6.4 million for clean water charities across the globe, which is so amazing.
This year, we're out to raise as much money as possible for our causes so we can create an even larger splash in the clean water movement. We think we can make an amazing impact and we definitely need your help.
We're looking for our supporters to go one step further than just donating and to actually fundraise for our campaign. Imagine the impact we can have if each of our supporters got their friends and family to donate to our cause. And, it's super easy to do, all you have to do is Go Here {LINK TO YOUR SALON'S FUNDRAISER} and click 'Fundraise for This Campaign.' In seconds, you'll have your own fundraiser that you can share with everyone you know.
If for some reason you can't fundraise for our campaign, please Click Here {LINK TO SALON’S FUNDRAISER} and give whatever you can. Every donation makes a difference, no matter how small and everything is appreciated.
Please email CrowdRise at Aveda@CrowdRise.com if you have any questions at all and they'll help solve everything.
Thanks so, so much for your support.
{YOUR CHARITY NAME}
{NAME},
I just signed up for the {Fundraiser Name}. It's going to be so amazing.
I'm reaching out to everyone I know to help me raise {YOUR FUNDRAISING GOAL} for this cause. Any amount you can give is amazing and so appreciated.
Just click here {LINK TO YOUR SALON'S PAGE} to check out my fundraiser and click the big donate button. Please give what you can. It'll take you about ten seconds.
Here are some quick facts about my cause…
- Since 1999 we’ve raised more than $50 million for Earth Month.
- And we’ve dedicated more than $44 million of that for clean water projects.
- This year we’re supporting over 45 different clean water charities across North America.
Thanks so much for your support.
{YOUR NAME}
{NAME},
I just signed up for the Aveda Earth Month Campaign for my salon. Aveda is an amazing company that fully supports clean water initiatives to learn more {Click Here} and check out our fundraising landing page on CrowdRise.
That being said, I'm reaching out to everyone I know to help me raise {YOUR FUNDRAISING GOAL} for our Aveda Salon. Any amount you can give is amazing and so appreciated.
Just click here {LINK TO YOUR FUNDRAISING PAGE} to check out my fundraiser and click the big donate button. Please give what you can. It'll take you about ten seconds and will mean so much to our salon.
Through the power of our salons, spas, stores, institutes, guests, and supporters like you, we've raised over $56 million for environmental causes since 1999, more than $50 million for clean water projects at home and around the world. Thank you!
We are proud to work with over 70 Earth Month partners in North America that focus on the clean water issues impacting our communities. With your support, we will continue to make a world of difference.
