Beautify Earth creates public and private art projects utilizing overlooked sources such as blighted walls, fixtures and streets for the purpose of instilling community pride in impoverished or neglected communities.
The organization seeks to engage new artistic voices through education and outreach programs designed to inspire and provide a framework for previously undiscovered talent to flourish and help communities. The art projects attract new businesses and improve the likelihood of community investment.
Beautify Earth has become an ongoing community project dedicated to making the world a better place, by bringing color to our neighborhoods and streets. Art has the capacity to inspire and convert frowns and apathy into smiles. When one drives down any street they have the opportunity of a joyful experience instead of looking at a dilapidated wall. Art creates change, turns a neighborhood into a community, and instills pride.
Think of how many neglected properties or areas you see or know of. These are not just neglected walls but represent a lack of creativity. The exteriors of these run-down buildings portray an image of how the landlords and/or businesses perceive themselves and the community. The message that is sent is clear; they don’t care about the neighborhood and what they communicate to the people that drive by their business or building. Or, often they just don’t know any better.
Neglect is viral as proved in the broken windows theory which states that “maintaining and monitoring urban environments in a well-ordered condition may stop further vandalism and escalation into more serious crime.” Neglect leads the community to feel a sense of hopelessness and despair about their neighborhood. As a product of the environment they grow up in, many children in these communities lack respect for themselves, the lives of others, and the future; the cycle continues. Often this type of negligence is a symptom of high crime and poverty in the neighborhood or the result of depressed economic times or a natural disaster. The neglect can also be caused by a lack of public attention and investment. No matter where the situation exists, we all pay the price as a planet.
We have the opportunity to transform underdeveloped or rundown areas into interesting, artistic, and appealing places to work, travel, and visit, and to increase the quality of life and standards of living in these areas. Art is just the beginning. Once the momentum builds we use a variety of other strategies to enhance these areas.
Beautify Earth further provides and encourages:
* greening, gardening and landscaping
* parks, lots and streetscapes
* community building
* art education
* creative [removed]e.g. dance, music, poetry, etc.)
* street clean-up programs
* removing tagging or etched glass, etc.
* home grown community service projects and activities
Examples of the positive economic impact resulting from Beautify Earth’s efforts on Lincoln Boulevard in Santa Monica include:
* Participating businesses increasing revenue up to 50%,
* Other businesses and building owners painting and landscaping their property on their own, inspired by their neighbors’ makeovers,
* New businesses moving in because of the murals, motivated by the creativity and unity of community,
* The burst in commerce increases tax revenue for cities while artists can showcase their work,
* Cars can drive down artistic thoroughfares and locals can enjoy and have pride in their neighborhood increasing spending in their local economies, and
* Property values increase as the demand to lease properties or open new businesses in these areas also grows.
Everybody wins, and the momentum catches hold quickly. Within a few months, the mural painting work of Beautify Rockaways in Queens, NY sparked the restoration of the neighborhood heavily damaged by Hurricane Sandy with art, parks, and community spirit.
Our goal is to flip the perception of bland or neglected walls worldwide, into one that sees these walls as not ok. When a can of paint and a roller is cheaper than going out to lunch, how can dirty, neglected walls in public view be so widespread? Artists are ready to pour their heart out on these walls. There is plenty of opportunity to give to your community, now is the time to act. The world needs it.
You have the opportunity to support a cause where you can see the change in front of your eyes. You have the opportunity to be the hero in your community, in your hometown, or a place sacred to your heart. Because you say so, thoroughfares like Lincoln Boulevard can be an inspiring drive for the 30,000 people a day that sit in traffic driving home from work passing drab walls. Imagine the difference that color and art can have on those sitting in traffic, the families they go home to and their decisions for the future.
Each of us has the inherent ability to improve our own lives as well as those around us. By taking responsibility in being the best version of ourselves, we encourage others by leading through example. By joining us in making the world a better, happy, inspiring place to live.
Beautify our world with us.