B Lab works to redefine success in business, so that one day all companies compete to be not just best in the world, but best for the world. With the help of the community of Certified B Corporations, we work to create a world in which companies take their impact on their workers, consumers, community, and environment as seriously as they take their bottom line.
B Lab works on three main initiatives:
- Setting standards for and certifying B Corporations, companies that meet the highest standards of performance, accountability, and transparency;
- Passing benefit corporation legislation in the USA to allow directors of companies the freedom to choose to prioritize goals other than profits when running their business; and
- Using the B Impact Assessment (the free, online tool used to certify B Corps) to fuel the B Analytics platform, which helps investors track their portfolios' impact performance as rigorously as they track their financial returns.