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Established in 2009, the Boot Campaign is a national 501(c)(3) charitable organization dedicated to promoting patriotism for America and our military community; raising awareness of the unique challenges service members face during and post-service; and providing assistance to military personnel, past and present, and their families. Retail sales of combat boots, apparel and mission-focused merchandise, general public donations and corporate sponsorships fund programs that support military families. These efforts extend to all generations of military personnel who endure significant physical, emotional and circumstantial hardships resulting from their service and sacrifice.