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Robert Boscarato 7135332037 24/7's Fundraiser:

my wife' s last wish The Dream Flower Shop

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Robert Boscarato 7135332037 24/7


Flower Shop (Florist) Business Plan
Company and Financing Summary
Products and Services Overview
Marketing Plan
Personnel Plan
3 Year Advanced Financial Plan
The Flower Shop, Inc. (“the Company”) is a New York based corporation that will provide arrangements of flowers and delivery services customers in its targeted market. 1.1 Products and Services
The Flower Shop will operate a moderately sized retail location that will provide an extensive variety of flowers and floral arrangements. The third section of the business plan will further describe the services offered by the Flower Shop.
This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate.
The Flower Shop’s mission is to become the recognized local leader in its targeted market for flower arrangement and delivery services.
The Company was founded by John Doe. 1.5 Sales Forecasts
1.6 Expansion Plan
2.0 Company and Financing Summary
Flower Shop, Inc. John Doe owns 100% of the Flower Shop, Inc.
Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Flower Shop. 3.0 Products and Services
3.1 Sales of Flowers and Floral Arrangements
The primary source of revenue for the business will be the direct sale of flowers and floral arrangements for both walk in customers and customers that are planning large scale events. As stated in the executive summary, the business will generate substantial revenues from the sale of flowers for major events such as weddings, anniversaries, corporate events, and funerals. 3.2 Delivery Services
Mr. Doe expects that this aspect of the business will generate 20% of the Company’s aggregate income. 4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the florist industry, the customer profile, and the competition that the business will face as it progresses through its business operations. 4.2 Industry Analysis
4.3 Customer Profile
4.4 Competitive Analysis
5.0 Marketing Plan
The Flower Shop intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. 5.1 Marketing Objectives
5.2 Marketing Strategies
Mr. Doe intends on using a number of marketing strategies that will allow the Flower Shop to easily target men and women within the target market. 5.3 Pricing
This section of the business plan should not span more than 1 page.
6.3 Management Biographies
7.0 Financial Plan
• The Flower Shop will have an annual revenue growth rate of 16% per year.
• The Owner will acquire $100,000 of debt funds to develop the business.
7.2 Sensitivity Analysis
7.4 General Assumptions
7.6 Cash Flow Analysis
7.9 Business Ratios
Expanded Cash Flow Analysis



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