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Breast Intentions

Breast Intentions
CROWDRISE : Dec 19, 2013
Tax ID: 75-3263498
BASED: Middletown, NJ, United States


Breast Intentions

Breast Intentions NJ

The goal of Breast Intentions is to provide crisis intervention for women who are facing financial hardship as they battle breast cancer. Additionally, through our Pink Pact ™ initiative, it is the goal of Breast Intentions to educate young women about breast health and the need for regular breast self-examinations.

When they were just 15 years old, cousins Erika Rech and Mike Ruane found out that one of their family members was diagnosed with stage 3 breast cancer. Six months later, a second family member was diagnosed with stage 2 breast cancer. Throughout diagnosis and treatment, Erika and Mike witnessed firsthand the devastating effect that cancer can have on a family. “The more we learned about breast cancer, and the treatment, costs and pain it causes, the more compelled we felt to help out families struggling with this disease.” They vowed to form an organization to help families navigate through a cancer diagnosis by providing resources and emotional and financial support.

Through their determination, Breast Intentions was created. Mike and Erika rely solely on donations to fund their cause. These two high school students began researching non-profits and raising money for families during their freshman year. They made their first donation in August of 2007. Erika and Mike enlisted the help of family and friends and continue to make a difference today. Today, Breast Intentions is run entirely by volunteers and all donations go to women in need.  Breast Intentions is operating chapters in New York, Illinois and Massachusetts.

“Erika and Michael are truly an inspiration,” says Dominick Antonino. “There is a lot to be said about two teenagers who can begin such an amazing project.”

Breast Intentions, (formerly Breast Friends Forever) has raised over $850,000 since it’s inception. All money raised goes directly to women who face financial hardship as they struggle with breast cancer. They are staffed entirely by volunteers.  They are very proud of their charity and grateful for all the volunteers who have made, and continue to make their mission a reality.

Tax ID: 75-3263498 •


Breast Intentions Runs the Novo Nordisk NJ Marathon 2017

Breast Intentions Runs the N…

Amount Raised:



21% Raised of $25,000 Goal

Breast Intentions Runs the Novo Nordisk NJ Marathon 2016

Breast Intentions Runs the N…

Amount Raised:



97% Raised of $25,000 Goal