The Friends Of Music Alley was formed to enhance the vibrancy of Bridgewater’s Central Square area by providing a place and resources for live entertainment as one piece in the fabric leading to Bridgewater becoming a Massachusetts Cultural Center. The Friends of Music Alley exists to provide support and coordination of performers and others using Music Alley. It works in partnership with the Town of Bridgewater which owns and maintains the infrastructure of Music Alley (pavers, arch, stage, furniture, planters, and other hardware) and holds the entertainment license. The fundraising arm of the partnership, Friends of Music Alley, also provides administrative and financial support to schedule/ pay performers, promotes performances, organizes food vending and cares for other non-infrastructure needs. Friends of Music Alley is a registered 501(c)(3) and all donations are tax deductible.