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Rachel Green's Fundraiser:

Campaign Sweetest Day

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BENEFITING:

Rachel Green

THE STORY:

Sweetest Day Needs a Publicist
Chicago Public Relations Firm develops campaign to
Restore Sweetest Day True Meaning

Chicago, IL (Oct. 14th, 2011)- Chicago based public relations firm, A Brand Called U, announces the launch of its annual campaign to raise funds for foster children - Campaign Sweetest Day.

Campaign Sweetest Day, which is named after the popularly known Mideast holiday, is based off the day’s origin of showing compassion and spreading cheer to foster children around the world.

The annual fundraiser will collect monies for local foster organizations within the Chicago, Cleveland, Los Angeles, and Birmingham area. Funds collected will go towards the purchase of fall children clothing, school supplies, and specialized grooming needs such as hair cuts/styling, manicures/pedicures, and more.

“Sweetest Day has grown into a commercialized day of romantic gestures. When I read the history of Sweetest Day, I was disturbed by the hands of time. With the help of others, I believe that we can bring honor back to its original meaning.” said ABCU CEO, Rachel Green

To make a monetary donation to Campaign Sweetest Day, please visit www.crowdrise.com/campaignsweetestday

Those interested in partnering with Campaign Sweetest Day, please contact A Brand Called U Public Relations at rachel@abcupr.com

The History of Sweetest Day
Over 60 years ago, a Cleveland man, believing that the city's orphans and shut-ins too often felt forgotten and neglected, conceived the idea of showing them that they were remembered. He did this through the distribution of small gifts. With the help of his friends and neighbors, he distributed these small remembrances on a Saturday in October. During the years that followed, other Clevelanders began to participate in the celebration ceremony, which came to be called "Sweetest Day". In time, the Sweetest Day idea of spreading cheer to the underprivileged was broadened to include everyone, and became an occasion for remembering others with a kind act or a small remembrance. And soon the idea spread to other cities all over the country. – Historic information provided by http://www.creativechocolates.com/sweetestday.html

About A Brand Called U
A Brand Called U is a leading Chicago based public relations firm that specializes in sports, lifestyle, and professional development. This talented firm represents clients who seek personal and professional transformation on branding, business growth, and creative development.

For media inquires or more information, please contact Rachel Green 708.244.0256 rachel@abcupr.com

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