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Makayla Tucker's Fundraiser:

Change for BDA

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Makayla Tucker


Our goal is To organize an awareness campaign to do with diabetes in Bermuda. We want to highlight the impact diabetes has on our community, especially because this chronic disease is on the increase. We also want to educate the community about how we can overcome it. We came up with a campaign called “Change for BDA”. BDA represents the Bermuda Diabetes Association, and Bermuda as a whole. We will be working with BDA, to obtain key facts and statistics about diabetes in Bermuda, its’ impact on the community and what can be done to help to overcome this disease. We will also like to create an increased awareness about diabetes, and what can be done to make a change. The campaign will run for 4 weeks from mid-February to mid- March 2016. The campaign will consist of: 1)​A PSA (Public Service Announcement) - The PSA will be run on channels 82 & 100 of cable television, 2)​Social Media – A 90 second PSA (trailer) posted on a website that the group will create, Facebook and also Instagram, 3)​A Newspaper campaign – Post in the Royal Gazette twice a week, key facts about this chronic disease on one’s health, the cost to the community and what can be done to make a change. The posting will be in an FAQ style format, and 4)​A change/ coin drive – We hope to place clearly labeled buckets at the 4 primary health insurance companies – Argus, BF&M, Colonial and the Health Insurance Department. We chose to include The Health Insurance Companies because they are the companies that have to pay the medical claims for the people with this chronic disease. The public will be advised of the change/ coin drive in all of the forms of media as stated in points 1, 2 & 3. All the proceeds collected, will go towards the Bermuda Diabetes Association at its’ education programs, specifically, for the purposes of going into Bermuda’s schools to educate the children on better health and a lifestyle that can prevent the onset of diabetes. 5)As well as a donation page



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