CrowdRise Joins GoFundMe

GoFundMe and CrowdRise


It’s been an incredible six years so far. When we started this thing called CrowdRise I’m not sure that any of us knew what it would look like at the start of 2017. It was a simple idea — to create a place where you plant a flag and say this is who I am, as defined by what I care about. The goal was not to try to suggest to you what you ought to care about. Just to give you a place to find your own way.

In the process we created a number of incredible crowdfunding tools that allowed tens of thousands of nonprofits, races, events and corporations to leverage the power of their crowd to do good and impact the world. All in, the CrowdRise platform has been used to raise over $500 million in donations.

On January 10th, we announced our merger with GoFundMe, the world’s largest platform for charitable giving. GoFundMe has been used by over 2mm people to raise money from over 25mm donors. Over $3bn has been raised on GoFundMe since 2010.

From our first conversations, I knew CrowdRise and GoFundMe would be a natural combination.  We share the same conviction that there needs to be a platform specific to people’s passion to support causes just as much as there are platforms for their social lives, their business lives, and anything else.  GoFundMe has built one of the most powerful tools for social good ever and we are so psyched to join forces with them.

The amazing teams at CrowdRise and GoFundMe see this partnership as a revolution in the way money will be raised for causes across the world and we can’t wait to get started.

Thank you and all love.


CrowdRise campaign update tool

4 Reasons Why Using the Campaign Update Tool Will Raise More for Your Organization in December

With just a few weeks left to make tax-deductible donations, using the campaign update tool to easily and quickly reach every donor who gave to your fundraisers in 2016 is a no-brainer. When you post a campaign update, you are automatically putting your update directly into the email inboxes of all the donors who supported your fundraiser. Plus it shows up at the top of your fundraising page so everyone gets the most recent news. So powerful and cool. 

Here are 4 reasons why you should be using this amazing tool in the lead up to December 31st.

1) 29% of annual giving happens in December

These are invested supporters who have a very high likelihood of giving again, especially just before the fiscal tax year ends. In fact, campaigns that post at least one update raise 3x more and have 4x the repeat donor rate. That’s a lot of lift.

2) It’s so easy to use

Posting a campaign update is beyond easy to do. Like ramen easy. This means you can quickly send an update for each of the campaigns you’ve run on CrowdRise. See our step-by-step instructions below for more (which are so easy).

3) Our campaign update emails have a 93%+ reputation rate

That basically means that Google, Yahoo and other email services see campaign updates in a very good light and the vast majority of the time they’re delivered to your donor’s primary inbox. As opposed to the promotions or marketing tab, this is exactly where you want them to land. Which is so great.

4) Our campaign update emails get opened and read 64% of the time

This means that you can break through the noise of the season by using the campaign update tool and get targeted emails right to your donors’ inboxes. On average, the campaign update emails get a 64% open rate. That’s an incredibly high rate and it’s all because these are people who are already invested in your campaign and want to help.

How to Post a Campaign Update

It’s so easy to post a campaign update. You can do it in less than two minutes. Just follow these easy steps.

  • Log-in and go to your CrowdRise Dashboard
  • On the left side of the page, click on “My Fundraisers”
  • Select the fundraiser you want to send an update about
  • Scroll to where it says “Post Update”
  • Put in an awesome Title that will get your donors excited when they see it (remember, this will be emailed to all of the donors from this specific campaign)
  • Insert some compelling text with your latest update (money raised, a news story about the campaign, anything else you think they’d want to know, etc)
  • Add a photo. While not required, we’ve found that photo updates get way more engagement and dollars raised
  • Hit Preview
  • If it all checks out to your liking, hit Publish
  • And voila, just like that, your donors are updated

If you’re looking for some great examples of campaign updates, check out what Days for Girls International, Warrior Canine Connection, and Downtown Boxing Gym Youth Program did. They really know what they’re doing. And if you have any questions, please Email Us. We’re standing by to help. But in all honesty we’ll probably be sitting down when we actually help.

CrowdRise Campaign Update tool

November’s Most Decent Humans

The world is full of Decent Humans. It’s awesome and inspiring to see. Here are the some of the most amazing campaigns going on right now: November’s Most Decent Humans.

Kayla Decent Human CrowdRise

Get Kayla to Boston Children’s Hospital

Kayla is a smart, athletic, beautiful 15-year-old girl and she’s a fighter. Since her first visit to the hospital at 6 weeks old, she has battled Respiratory Syncytial Virus, Type 1 Diabetes, Celiac disease, Juvenile Rheumatoid Arthritis, Osteopenia/Osteoporosis and Addison Disease. Kayla receives monthly IV infusions to help her manage her pain. Despite all of these struggles, Kayla is still crushing it – maintaining a GPA of almost 4.0 while playing soccer, helping coach her little sister’s soccer team and also helping with her sister’s Camp Fire and Girl Scout troops. Amazing. Check it out.

Fashion Decent Human CrowdRise

Decent Humans using Fashion for Good

Using fashion and beauty to pamper and empower women. As founder Mary Alice Stephenson says, “After 15 years of working in the fashion and beauty industries, I asked myself if all the magazine covers, celebrities and advertising campaigns I styled had done anything to truly empower women and girls and the answer that came back was NO.” Check out Glam4Good here.

Climate change Decent Human CrowdRise

Decent Humans own their climate impact

Commuting to work, the trips we take, the things we eat, the clothes we wear all adds up to create climate impact. Understanding how your climate impact compares to an easy-to-grasp benchmark is the first step to making a tangible difference. CarboTax’s goal is to incentivize people for digging in and impacting climate change through political, charitable and lifestyle actions.

Music Decent Human CrowdRise

Over 130 new instruments are going to deserving kids

The Music Forward community is CrowdRising to give new instruments to 200 deserving kids in 14 cities across the US. The campaign gives aspiring young musicians a chance to nurture their passion, strengthen their talents, expand their possibilities and pursue their lifetime goals on a brand new instrument they can call their own.

Decent Humans CrowdRise

Join the movement

Decent Humans drop everything to help the homeless; we travel the globe to aid refugees and we understand that helping our friends, neighbors and even strangers is something you just gotta do. When you see someone wearing a Decent Human tee, you know that they’re a part of a special movement that’s relentless about giving back.

CrowdRise Giving Tower Charity

Giving Tower is almost here

November 22nd is the launch of our biggest Challenge of the year – the CrowdRise Holiday Charity Challenge which features the Giving Tower on #GivingTuesday.

We know there’s a lot going on, so we’re going to talk about everything you need to know relating to the Challenge and the Giving Tower. Here we go…

What You Should Know About Giving Tower

  • On November 22nd the CrowdRise Holiday Charity Challenge goes live and. The Giving Tower will officially start to grow until the end of the day on #GivingTuesday. We’ll send an email on 11/22 with instructions on how to download the Giving Tower app.
  • Every donation given to a CrowdRise Holiday Charity Challenge fundraiser between November 22nd and November 29th will result in a brick added to the Giving Tower.
  • Last year, the Giving Tower raised over $3.8 million for so many incredible charities and the Tower itself grow to be 4,359 ft tall (taller than the Burj Khalifa in Dubai).
  • The organization that raises the most on #GivingTuesday, November 29th, between 12am ET and 11:59:59pm ET, will win a $25,000 cash prize.
  • The Giving Tower is meant to allow you to share in the giving power of the day and provide your organization with an immersive and engaging experience for your supporters while encouraging them to continue to give and support your cause’s mission. By talking about the Tower on social media and using our customizable emails in the Toolkit, you’ll have a real opportunity to raise lots of money on what is the most impactful giving day of the year.

We also just launched a new dashboard that makes it so easy to manage your Challenge fundraiser. It’s amazing. Check it out by clicking the MANAGE CAMPAIGN tab. Such a great new tool just in time for the biggest Challenge of the year.

CrowdRise Giving Tower

Sounds great, right? Get started here.

Veterans Day crowdrise

Veterans Day and Crowdfunding

Veterans Day in the United States is commemorated on November 11th. The holiday honors all American veterans who have ever served their country. It is marked with parades and ceremonies across the nation – and is a day fully dedicated to giving thanks and remembering all the men and women who have put on the uniform in defense of our freedoms. While honoring veterans is a year-round duty of Americans, Veterans Day is a time for all of us to collectively say thank you.

Raising Money Around Veterans Day

Here at CrowdRise, we see charities and individuals raising money for veterans-related causes every day. And with Veterans Day right around the corner, we want to highlight some of the most amazing online fundraisers happening on the site right now.

Battle Buddies

As George Shelton says on his fundraiser page: “I lost a great soldier due to PTSD, and he has a 1-year-old daughter that no longer has her dad. Let’s all join together to help give her a future that I know her dad would’ve given her. RIP SGT Julio Garcia.” So far, people have raised over $1,000 for his daughter, Lauren. It’s so amazing to see people come together and help people in their time of need.

Teammates, Through and Through

Team RWB’S mission is to enrich the lives of America’s veterans by connecting them to their community through physical and social activity. They do this unifying events, such as taking the American flag across the country in a massive relay. Check out the video below.

In the last couple of years, Team RWB has raised over $1 million on CrowdRise to support their critical work. Happy Veterans Day, indeed.

Running Running Running

The mission of the Marine Corps Marathon is to promote physical fitness, generate community goodwill and showcase the organizational skills of the United States Marine Corps. It’s an amazing race – and a moving spectacle if you ever get the chance to see it in person. Just a couple of weeks ago, they had their 42nd running of it – and raised nearly $180,000 for charity on CrowdRise. How great is that?

Whether it’s Veterans Day or any day, you can raise money for your favorite veteran-related charities or a veteran in your life who may need a little bit of help. You can get started in a matter of seconds at