Getting press around your fundraiser isn’t as hard as it sounds. If your fundraiser is amazing (and it is) then people will want to hear all about it.
There are millions of resources for how to get your campaign the press attention it deserves. A lot are directed at PR for nonprofits but can also be applied to individual fundraisers. For instance, nonprofit database Guidestar offers some great tips for starting a starting a PR campaign. So does Nonprofit Marketing Guide.
You should also definitely check out the Five Best Practices for Nonprofit PR Programs from PR Newser here. This list does a great job explaining ways to engage with a large audience.
That said, we’ve also laid it out in a way that’s super simple (and specific for CrowdRise campaigns) below:
1. Write an awesome email and pitch:
Here’s the thing: you don’t need a press release for every great campaign. As nonprofitpr.org (a great resource if you don’t know it) recently wrote about how a press release isn’t always the best fit for every campaign.
Sometimes, you just need a really great pitch. This can just be a brief summary of your fundraiser, why you’re doing it, and any other background information. It should be short. Don’t include every single detail, but let ’em know you’re happy to talk their ear off if they’re interested. Also, it’s important when pitching regionally that you highlight the fact that you’re located in the community your contact covers. See below for an example:
Hi [PRESS PERSON],
My name is [YOUR NAME] and I live in [YOUR COMMUNITY]. I have started a fundraiser on CrowdRise to [short summary of what you’re doing]. Please check it out at [CROWDRISE FUNDRAISER URL] and see more details below. I’m just hoping to get the word out and raise some money for this amazing cause. I’d love to chat with you about it all at your convenience.
2. Identify your target outlets:
Look for the local media (hometown newspapers, television stations and local websites) that cover your area, as well as regional outlets (the newspapers, TV channels and websites that originate in the large metropolitan area closest to you).