CrowdRise Joins GoFundMe

GoFundMe and CrowdRise


It’s been an incredible six years so far. When we started this thing called CrowdRise I’m not sure that any of us knew what it would look like at the start of 2017. It was a simple idea — to create a place where you plant a flag and say this is who I am, as defined by what I care about. The goal was not to try to suggest to you what you ought to care about. Just to give you a place to find your own way.

In the process we created a number of incredible crowdfunding tools that allowed tens of thousands of nonprofits, races, events and corporations to leverage the power of their crowd to do good and impact the world. All in, the CrowdRise platform has been used to raise over $500 million in donations.

On January 10th, we announced our merger with GoFundMe, the world’s largest platform for charitable giving. GoFundMe has been used by over 2mm people to raise money from over 25mm donors. Over $3bn has been raised on GoFundMe since 2010.

From our first conversations, I knew CrowdRise and GoFundMe would be a natural combination.  We share the same conviction that there needs to be a platform specific to people’s passion to support causes just as much as there are platforms for their social lives, their business lives, and anything else.  GoFundMe has built one of the most powerful tools for social good ever and we are so psyched to join forces with them.

The amazing teams at CrowdRise and GoFundMe see this partnership as a revolution in the way money will be raised for causes across the world and we can’t wait to get started.

Thank you and all love.


CrowdRise campaign update tool

4 Reasons Why Using the Campaign Update Tool Will Raise More for Your Organization in December

With just a few weeks left to make tax-deductible donations, using the campaign update tool to easily and quickly reach every donor who gave to your fundraisers in 2016 is a no-brainer. When you post a campaign update, you are automatically putting your update directly into the email inboxes of all the donors who supported your fundraiser. Plus it shows up at the top of your fundraising page so everyone gets the most recent news. So powerful and cool. 

Here are 4 reasons why you should be using this amazing tool in the lead up to December 31st.

1) 29% of annual giving happens in December

These are invested supporters who have a very high likelihood of giving again, especially just before the fiscal tax year ends. In fact, campaigns that post at least one update raise 3x more and have 4x the repeat donor rate. That’s a lot of lift.

2) It’s so easy to use

Posting a campaign update is beyond easy to do. Like ramen easy. This means you can quickly send an update for each of the campaigns you’ve run on CrowdRise. See our step-by-step instructions below for more (which are so easy).

3) Our campaign update emails have a 93%+ reputation rate

That basically means that Google, Yahoo and other email services see campaign updates in a very good light and the vast majority of the time they’re delivered to your donor’s primary inbox. As opposed to the promotions or marketing tab, this is exactly where you want them to land. Which is so great.

4) Our campaign update emails get opened and read 64% of the time

This means that you can break through the noise of the season by using the campaign update tool and get targeted emails right to your donors’ inboxes. On average, the campaign update emails get a 64% open rate. That’s an incredibly high rate and it’s all because these are people who are already invested in your campaign and want to help.

How to Post a Campaign Update

It’s so easy to post a campaign update. You can do it in less than two minutes. Just follow these easy steps.

  • Log-in and go to your CrowdRise Dashboard
  • On the left side of the page, click on “My Fundraisers”
  • Select the fundraiser you want to send an update about
  • Scroll to where it says “Post Update”
  • Put in an awesome Title that will get your donors excited when they see it (remember, this will be emailed to all of the donors from this specific campaign)
  • Insert some compelling text with your latest update (money raised, a news story about the campaign, anything else you think they’d want to know, etc)
  • Add a photo. While not required, we’ve found that photo updates get way more engagement and dollars raised
  • Hit Preview
  • If it all checks out to your liking, hit Publish
  • And voila, just like that, your donors are updated

If you’re looking for some great examples of campaign updates, check out what Days for Girls International, Warrior Canine Connection, and Downtown Boxing Gym Youth Program did. They really know what they’re doing. And if you have any questions, please Email Us. We’re standing by to help. But in all honesty we’ll probably be sitting down when we actually help.

CrowdRise Campaign Update tool

CrowdRise Giving Tower Charity

Giving Tower is almost here

November 22nd is the launch of our biggest Challenge of the year – the CrowdRise Holiday Charity Challenge which features the Giving Tower on #GivingTuesday.

We know there’s a lot going on, so we’re going to talk about everything you need to know relating to the Challenge and the Giving Tower. Here we go…

What You Should Know About Giving Tower

  • On November 22nd the CrowdRise Holiday Charity Challenge goes live and. The Giving Tower will officially start to grow until the end of the day on #GivingTuesday. We’ll send an email on 11/22 with instructions on how to download the Giving Tower app.
  • Every donation given to a CrowdRise Holiday Charity Challenge fundraiser between November 22nd and November 29th will result in a brick added to the Giving Tower.
  • Last year, the Giving Tower raised over $3.8 million for so many incredible charities and the Tower itself grow to be 4,359 ft tall (taller than the Burj Khalifa in Dubai).
  • The organization that raises the most on #GivingTuesday, November 29th, between 12am ET and 11:59:59pm ET, will win a $25,000 cash prize.
  • The Giving Tower is meant to allow you to share in the giving power of the day and provide your organization with an immersive and engaging experience for your supporters while encouraging them to continue to give and support your cause’s mission. By talking about the Tower on social media and using our customizable emails in the Toolkit, you’ll have a real opportunity to raise lots of money on what is the most impactful giving day of the year.

We also just launched a new dashboard that makes it so easy to manage your Challenge fundraiser. It’s amazing. Check it out by clicking the MANAGE CAMPAIGN tab. Such a great new tool just in time for the biggest Challenge of the year.

CrowdRise Giving Tower

Sounds great, right? Get started here.

Veterans Day crowdrise

Veterans Day and Crowdfunding

Veterans Day in the United States is commemorated on November 11th. The holiday honors all American veterans who have ever served their country. It is marked with parades and ceremonies across the nation – and is a day fully dedicated to giving thanks and remembering all the men and women who have put on the uniform in defense of our freedoms. While honoring veterans is a year-round duty of Americans, Veterans Day is a time for all of us to collectively say thank you.

Raising Money Around Veterans Day

Here at CrowdRise, we see charities and individuals raising money for veterans-related causes every day. And with Veterans Day right around the corner, we want to highlight some of the most amazing online fundraisers happening on the site right now.

Battle Buddies

As George Shelton says on his fundraiser page: “I lost a great soldier due to PTSD, and he has a 1-year-old daughter that no longer has her dad. Let’s all join together to help give her a future that I know her dad would’ve given her. RIP SGT Julio Garcia.” So far, people have raised over $1,000 for his daughter, Lauren. It’s so amazing to see people come together and help people in their time of need.

Teammates, Through and Through

Team RWB’S mission is to enrich the lives of America’s veterans by connecting them to their community through physical and social activity. They do this unifying events, such as taking the American flag across the country in a massive relay. Check out the video below.

In the last couple of years, Team RWB has raised over $1 million on CrowdRise to support their critical work. Happy Veterans Day, indeed.

Running Running Running

The mission of the Marine Corps Marathon is to promote physical fitness, generate community goodwill and showcase the organizational skills of the United States Marine Corps. It’s an amazing race – and a moving spectacle if you ever get the chance to see it in person. Just a couple of weeks ago, they had their 42nd running of it – and raised nearly $180,000 for charity on CrowdRise. How great is that?

Whether it’s Veterans Day or any day, you can raise money for your favorite veteran-related charities or a veteran in your life who may need a little bit of help. You can get started in a matter of seconds at

love charity: water

Why we love charity: water on Instagram

It’s hard not to love charity: water. They’re a crazy successful organization that for the last ten years has been at the forefront of getting clean water to the people who need it most – and they’re constantly innovating in the nonprofit space.

And for all of the great things that charity: water (which from now on we’ll go between calling them that and CW) does, we are going to highlight one aspect of their work: why they are so effective on Instagram – and why we love that so much.

1. They make you care by humanizing their issues

So many places have the most noble of missions, but they don’t do a good job of making large issues small – and that’s what charity: water is great at. Access to clean water is a very far-removed issue for so many people, and one that would be easy to not care about it if it wasn’t impacting you directly. But CW taps into the human side of the story and shows that the people being affected are just like you: they’re human and often they could be your neighbor. And that’s the first reason why we love charity: water.

2. Their imagery is beautiful

The Boy Who Walked for Water: Part 3/3 Devison wasn’t trying to be a hero or take a stand; he just wanted to do the right thing. He wanted his mom to have time to do more important things. He wanted his sister to be able to go to school too. And not only did he give time back to his family in the same way that clean water would, but he also set an example for the other boys in his community. Collecting water requires hours of painful work for women around the world every single day. But we can help change that. We can bring clean water into these communities and significantly lighten the load for women (and boys like Devison) so all of them can focus on more important things: like each other. Photo: @estherhavens

A photo posted by charity: water (@charitywater) on

You don’t need us to tell you this, but Instagram is an image-driven platform. And you also don’t need us to tell you this, but the difference between a hi-res, perfectly-composed photo with an iPhone 4 photo from the nosebleeds at a Kanye concert 2 years ago is staggering. And charity: water only uses the best, hi-res images. They’re rich in color, sharp in contrast, they have compelling people and often use beautiful backdrops. Your eye is just drawn to the photos they post.

3. They understand the importance of brand consistency

Even if you didn’t know charity: water’s name you’d probably know their iconic symbol: the yellow Jerry Can. While these are ubiquitous across the developing world to carry fuel or water (very interesting read here), CW has made it part of their organizational identity. Across their Instagram page you’ll not only see pictures with the yellow Jerry Can in the background of shots, you’ll see flashes of that vibrant yellow in most of their content. It’s a very subtle thing, but we love it so much.

4. They break down their issues in the clearest of ways

Never underestimate the impact you may have on someone else's life.

A photo posted by charity: water (@charitywater) on

There was no pun intended there. Say you hear the name charity: water for the first time. You’re going to know pretty much what they do. And while this is admirable (think of all the places where you really have no clue what they’re all about by their name), but they also show you in stark terms the importance of their work and their issues: Dirty water versus clean water. It’s a no-brainer that’s universal in its message. Just one more reason why we love charity: water.

5. They use their Instagram to promote their presence on other social media accounts

We've been keeping it 💯 since 2006. Want to see what we mean? Join us on Snapchat. (Link in bio) – #keepit💯

A video posted by charity: water (@charitywater) on

As everyone knows, diversification is the name of the game. And from playing the stock market to posting on social media, keeping your eggs in multiple baskets is the way to ensure long-term success and sustainability. In this case, they’re promoting their Snapchat page, which is a super smart way of a) letting people know they have a Snapchat account, b) subtly letting people know that they know what’s up, and c) broadening their audience as much as possible.

6. They highlight their supporters to the rest of the community

This is a big one. People love getting recognition and being shown appreciation for the work that they do. And while this is important in the workplace (where people have more of an obligation to be there because of the whole paycheck and benefits thing), it’s especially important to show people that you appreciate them when they are volunteering their time. They don’t have to spend their time with raising money for your organization – so give them a shout out here and there. To most people it will mean the world. And charity: water does an amazing job of showcasing their people.

7. They show their leadership with their sleeves rolled up

Standing alongside local partners since September 2006. Thanks for standing with us.

A photo posted by charity: water (@charitywater) on

CEO Scott Harrison is a very active presence across CW and on many of their projects – and it’s really nice when you see leaders of businesses and organizations getting their hands a little dirty. Seriously, so great.

And that’s why we love charity: water

Great, right? Show them some love and give them a follow over on Instagram today. And then Twitter. Then Facebook. And then Snapchat (username: charitywater). And then wherever else they are, because they’re a model of doing this stuff right. Especially Instagram, though. And that’s why we love charity: water.