You’ve heard it over and over: mobile is the future. But really, it’s the present.
Over 56% of all Facebook users access the platform through mobile, 54% of all emails are opened on a phone or tablet and over 60% of fundraising and donation activity on CrowdRise is done on mobile devices. And the numbers are only trending up. Like way up.
What Does this Mean for You?
Now, more than ever, it’s imperative that when you ask your community to donate or fundraise, you’re pointing them to a process that is optimized for mobile. By not pointing to a mobile-friendly experience, you’re creating friction in the donation and fundraising process and potentially scaring off people who are ready to support your organization. There’s an easy fix to this.
CrowdRise Fundraising Pages are Mobile Optimized
We have worked tirelessly to ensure that all of our fundraiser pages are fully responsive for mobile devices. This means that your fundraising pages will always display beautifully no matter what type of device your donors and fundraisers are using. Users will be met with crisp photos, prominently-placed social share buttons and, most importantly, a big donate button that no one can miss. And the donate process couldn’t be easier or more beautiful than what you’ll get on CrowdRise. Less friction means more money for your cause. And that’s what matters. Here’s an example of the flow from landing page to donation. Couldn’t be easier.
It’s in Our DNA
CrowdRise is powered by an awesome group of team members who have a background in eCommerce and User Experience design. We’re always pulling ideas down from the retail environment to make our processes as seamless and beautiful as what you experience when you’re buying a jacket or ordering an Uber. Donating and fundraising should be easy and fun…that’s what we’re all about. So get started right now with your online fundraiser. You can be up-and-running in less than a minute – and have a beautiful mobile experience baked right into your fundraising platform. Just like some of the largest nonprofits in the world do it.
We see it every day on CrowdRise: children doing amazing things. Whether it’s saving animals for their mitzvah project, or donating their birthday to help ALS research or creating a virtual lemonade stand to help kids in Africa access clean drinking water, kids are embracing the power of crowdfunding. It amazing to see the next generation using technology to change the game and help others in completely new and innovative ways. Here are just a few examples to inspire you – and let you know what International Youth Day is all about.
International Youth Day: Helping terminally ill children
Madi Groharing is a soon-to-be fifth grader who started an amazing community service project last school year. She researched and found an online registry of sick and terminally ill children across the country and she went into each and every one of the classrooms in her school and shared the story of one of the children. She had each class “adopt” a different child by creating cards for them and included them in a care package. She also included a prayer bear in each package that will recite the goodnight prayer. She’s raised nearly $2,000 on CrowdRise, which allowed her to send over 60 of these care packages. You can donate to her ongoing campaign here and check out this video of her talking about the campaign. So awesome.
International Youth Day: Giving selflessly
10-year-old Grif is waiting to learn if he has pediatric carcinoid cancer, an extremely rare condition that takes years to properly diagnose. As he waits, he’s raising money for St. Jude’s Children’s Hospital because, as he says, “I want to help kids who know they definitely have cancer, whether I have it or not.” Truly amazing. He’s raised nearly $7,500. But the inspiration he’s putting out there is priceless. And here’s his video thanking donors.
International Youth Day: Making the best of a situation
Presyce Baez is a singer and songwriter who graduated from high school earlier this year after emancipating himself from a difficult family situation. His dream is to work in music, but knows that he must gain skills and experience so that he can be successful. He’s raising money to study at the Dark Horse Institute (a professional recording studio in Franklin, Tennessee, where he has already been accepted), purchase necessary musical equipment and cover basic living expenses. His immediate goal is to support himself in the world and take the path necessary to be a success in the sound engineering industry. But he is thinking big as his ultimate goal is to create a series of music centered facilities/organizations, which will include music/performance venues, instrumental schools, vocal schools, charities and a studio. By donating to his CrowdRise fundraiser, people can invest in Presyce’s future and set him up to achieve his dreams and make a lifetime of impact on others. This kid is making moves.
We added CrowdRise Flairto the rewards site so now you can stop stealing those little button things from your hipster neighbor and redeem your CrowdRise Impact Points instead.
A lot more happened in July too. A pretty messy month in the world. We’re honored to provide a place where friends, strangers and neighbors can come together and do good for people across the globe. This July, people prayed for Nice, rallied for Dallas, and fought for Baton Rouge. Really inspiring.
#GivingTuesday is right around the corner. Click here to download our full Giving Tower Holiday Challenge Whitepaper. It’s only 10 pages. And it has lots of graphs and charts and stuff. So it’s probably more like six pages of reading. But it’s all very helpful and your boss will love you for it. Plus it’s free.
It’s no secret that the most important time for every charity is the last couple months of the year. Fundraising is amplified, messaging is rampant and everyone is making a final push crucial to advancing the mission of their organization.
According to our friends at Network for Good, 31% of annual giving in 2014 happened in the month of December. Coupled with the fact that 12% of giving happened in the last three days of the calendar year, there’s no doubting that the end of the year is crucial for charities.
With 3.5 million registered 501c3 charities in the United States and holiday season making life crazy, how do you cut through the noise to reach your donors? And how do you keep the momentum high from #GivingTuesday all the way through the end of the year? Those are really tough questions, and we’ve been working tirelessly to help charity partners solve them both.
For the last five years, CrowdRise has innovated around traditional holiday giving by inviting thousands of charitable organizations to compete in a fundraising competition where the top-raising charities win grand prize donations for their causes.
We call it the CrowdRise Giving Tower Holiday Challenge and it’s been a game changer for our charity partners since 2012. The CrowdRise Giving Tower Holiday Challenge taps into the crazy energy surrounding #GivingTuesday and the holiday season to build a groundswell of charitable fundraising. It’s super powerful and the results have been amazing. In 2015 alone, over 1,200 charities were involved and the total impact was over $6.4M.
Background on #GivingTuesday and the CrowdRise Giving Tower
In 2012, some really smart people at 92Y and the UN Foundation came up with #GivingTuesday as a response to the hyped up consumerism of Black Friday and Cyber Monday. One day dedicated to giving back. #GivingTuesday is now the fastest growing day of giving in the United States and increased 148% in donation volume from 2013 to 2014. And in 2015 over $116 million dollars were raised on #GivingTuesday. Pretty amazing and it’s going to be even bigger this year.
We grasped the importance of #GivingTuesday in everyone’s fundraising calendar and wanted to harness the impact and make getting involved easy for any organization. Before the Giving Tower, everyone was raising money on their own and there was a big time commitment from the organizations to come up with their own campaigns and messaging. Plus there wasn’t a way to show the large-scale change that was being driven from donors supporting the causes they were so passionate about.
We drew from our experience unifying the charity programs for endurance events, like the NYC Marathon and the Boston Marathon, to create an innovative campaign that would show the collective impact on #GivingTuesday rather than having it happen all across the internet. And that’s how the CrowdRise Giving Tower was launched.
In 2014 we launched the first CrowdRise Giving Tower as a modern way to show the combined philanthropic impact of #GivingTuesday, and as a way for the organizations participating in the CrowdRise Holiday Challenge to kick-off their fundraising efforts. It was crazy successful so we went even bigger in 2015 and added a jaw dropping virtual reality element to the tower.
The CrowdRise Giving Tower has rallied more than 2,500 participating charities, received more than 400 million media impressions, including coverage from some of the biggest media sources in the world and in 2015, it won an FWA. Really amazing.
And the giving doesn’t stop after #GivingTuesday
CrowdRise Giving Tower and Holiday Challenge Charities are often left searching for a solution to continue the momentum harnessed on #GivingTuesday to drive their fundraising through the end of the year. Traditional outlets such as galas, dinners and in-person events can be both costly and time consuming to execute. We developed a simple solution and turnkey approach for your organization that happens immediately following #GivingTuesday. Just like the movie industry has premieres to kick off new films, the CrowdRise Giving Tower is the big event that kicks off The CrowdRise Holiday Challenge, a fundraising competition where organizations compete to raise the most money with the top teams winning huge grand and weekly prizes. In 2015 alone, we gave away $250,000 in prize donations.
CrowdRise Challenges are friendly fundraising competitions designed to help participating organizations gain awareness, recognition, and most importantly, resources. Not only do organizations compete to win grand prizes. But, by reaching out to supporters and getting exposure from CrowdRise, our media partners and sponsors, participating organizations have a real opportunity to raise lots and lots of money. The best part is that everyone wins and you keep what you raise. No matter if you win a grand prize or weekly prize, you get to keep all of the money you raise during the Holiday Challenge. The best part is that everyone wins and you keep what you raise. No matter if you win a grand prize or weekly prize, you get to keep all of the money you raise during the Holiday Challenge. We said that twice on purpose. And, it’s not just the top organizations that win prize money. In 2015, the organizations that won cash prizes ranked from 1st through 524th place in the overall Challenge. Pretty incredible.
Leveraging weekly Bonus Challenges
Bonus Challenges are weekly opportunities to get cash prizes that any charity can win, no matter its size or ranking in the Challenge. They are an incredible way to rally your supporters throughout the Challenge as well as raise more money. And, they’re fun. On average 7% of participation charities win donation money via Bonus Challenges and Grand Prizes They’re designed so that you’ll always have amazing opportunities to get even more money for your organization. We craft them in a way to not only help you raise more money, but to also give you a really great message you can send to all of your supporters. Each week, we provide you with an email that you can use and customize to make it perfect for your organization and then send to your entire list to help you get entered to win that week’s Bonus Challenge. It’s super easy and in two minutes, you’ll be ready to go. Again, we want Challenges to be the most turn-key solution for raising more money that does not require an increase in bandwidth.
It’s incredible to see so many Decent Humans out there helping friends and strangers, neighbors and people on the other side of the world. In the wake of so many recent tragedies and horrific events, we are humbled to witness so much good being done by the CrowdRise community. Take a look at some of the amazing campaigns going on right now.
“I really get excited about the concept of being a lawyer for the people funded by the people.”
A typical attorney probably has an office where they work from. A typical attorney probably has an apartment or house that they go home to after a long day of lawyering. A typical attorney probably has an intense focus on maximizing their billable hours. But Melanie Gleason is not your typical attorney. Read more over on Medium.
“I want to help kids with cancer, whether I have it or not.”
Griffen has missed 67 days of school and spent 40 nights in the hospital and still isn’t 100% sure if he has cancer. In the face of daily blood draws and the fear of the unknown, Griffen and his family are out to help other kids with cancer by pledging $1 per shot to go to St. Jude’s Children’s Hospital. Learn more.
Meet members of Pearl Jam at their sold-out Boston show
Win tickets to see Pearl Jam’s sold-out Boston show at Fenway Park on August 7th. You’ll also get a meet and greet with members of the band, VIP passes to the Fenway Park Infiniti Suite, up to $1,000 in travel expenses, and a signed limited-edition event poster. Plus you’ll meet Peter Gammons – MLB Network Insider and On-Air Analyst, and Sam Kennedy – President of the Boston Red Sox. Proceeds support Pearl Jam’s Vitalogy Foundation. Get started here.
Helping those affected by the Dallas police shootings
In the wake of the Dallas tragedy, Lt. Governor Dan Patrick is committed to giving aid to the grieving families. He’s ready to stand tall and demonstrate support and respect for the fallen by helping their families during this trying time. See his fundraiser here.
Changing the lives of homeless women
Mike was relaxing at a park in Toronto when a tree limb fell on a man right in front of his eyes. Mike was one of three people who performed CPR on the victim in an effort to keep him alive. Now he is relentlessly CrowdRising to provide support and aid to the man’s wife and unborn son. You can help here.
SU2C + Beautycounter = Decent Humans
Stand Up To Cancer and Beautycounter have come together to honor all who have been touched by cancer. Consultants are fundraising for critical cancer research and Beautycounter is matching donations up to $50,000. Incredible.
If you ever feel inspired to help a friend or loved one who is in need, or just want to join the ranks of Decent Humans, just Click Here and you’ll be ready to launch in less than two minutes.
People need direct support from their communities for these and other reasons every day. At CrowdRise, we’re so committed to helping you get all the money you raise to the intended recipient that we’ll guarantee it’s cost-free for your beneficiary.