The charity Help for Heroes was launched in October 2007 in order to provide direct, practical support to the current generation of servicemen and women who have been wounded, sick or injured in the line of duty. "What is H4H all about? It’s about the blokes, our men and women of the Armed Forces. It’s about Derek, a rugby player who has lost both his legs, it about Carl whose jaw is wired up so he has been drinking through a straw. It’s about Richard who was handed a mobile phone as he lay on the stretcher so he could say goodbye to his wife. It is about Ben, its about Steven and Andy and Mark, its about them all. They are just blokes but they are our blokes; they are our heroes. We want to help our heroes."