Each year in honor of Earth Month, Aveda raises money to support clean water initiatives. Along with the sale of our Light the Way candle, of which 100% of the proceeds are donated to the Global Greengrants Fund, each location partners with a local environmental organization to raise funds. Through fundraising efforts, the Easton store alone has raised over $65,000 dollars over the past 8 years to donate to clean water organizations here in Ohio. This year, the Easton location’s Earth Month partner is the Ohio chapter of the Sierra Club. The Sierra Club ensures that the health and condition of Ohio’s waterways, like Lake Erie and the Ohio River, are safe for drinking water, wildlife habitats, consumable fish, recreation, as well as shipping. The funds donated to the Sierra Club will aid in solving challenges like pollution, agricultural and urban runoff, development, sewer overflows, and more.