BENEFITING: Grist Magazine, Inc.
EVENT DATE: Nov 11, 2010
If green were the norm, we’d have climate legislation in place. But people reject environmental information when it’s gloomy and makes them think they have to live in a yurt. So Grist, an green news website, is building a new movement by reaching 800,000 people a month who are redefining what it is to be green. This is not your parents’ environmentalism. Our readers are eager to learn about, discuss, and take action on the issues—Grist helps them do just that.