Elizabeth Baxter wrote -
AVEDA EARTH MONTH MAKES A DIFFERENCE IN INDIA AND AROUND THE WORLD
Since 1999, Aveda has set aside an entire month to love, celebrate and raise funds to protect the Earth and its peoples. We've raised over $32 million since 1999, more than $26 million for clean water projects over the last 7 years. Thank you! You're a big part of that success and have helped us touch the lives of tens of thousands of families worldwide. Link here to see a map of projects supported by local partners.
The beautiful Earth Month 2014 campaign artwork tells the story of just one village, the village of Umbari, India and what clean water means to them. The illustrations were drawn by children of the village showing the happiness clean water projects have brought to their lives. We think it's beautiful and hope you do, too.
AVEDA'S IMPACT IN UMBARI, INDIA
Earth Month Grants through Global Greengrants Fund to Action for Women and Rural Development (AWARD)
Three grants from 2011-2013 totaling $58,000
Aveda sources ingredients such as organic ginger, ginger lily, turmeric and amla from India. We learned that the village of Umbari near one of our supplier’s organic farms was experiencing water shortages and contamination during the summer months. This led Aveda to fund an Earth Month Global Greengrants Fund project with the local NGO AWARD that brought safe drinking water to 750 people in Umbari. The village’s improved water systems mean that women no longer need to spend hours a day walking to collect water and they have more time to spend with their children and plant gardens, leading to another way in which Aveda Earth Month has helped this community.
Women in Umbari were reporting a lack of nutrition due to low food diversity and a shortage of vegetables and healthy crops. Earth Month grants in 2012 and 2013 have helped support an organic kitchen gardening program for women in the community. The program is helping to train the women in sustainable farming methods that conserve water and eliminate pesticide use to protect their water source. The program also is helping establish seed banks to ensure long term access to nutritious crops. Umbari’s sustainable agriculture project is ongoing, but so far we’re hearing that the kitchen gardens are resulting in greater food diversity and improved nutrition for families in Umbari. Aveda plans to continue supporting this program over the coming years and we look forward to sharing future results.
For more details and photos, please see the attached Umbari Water Projects Overview.