BENEFITING: Coming Out NFP
Launched in June 2015 on the same day the US Supreme court ruled on same-sex marriage, we support the LGBTQ community by building a truly diverse library that makes it easy for anyone to find a story they can relate to. We reach tens of thousands of people in almost every country in the world. Funds will be used for the purpose of improving the site and expanding our audience.
Specifically, we plan to spend the funds on the following in ranked order:
1) Tech - Improving the form and function of our site to increase our impact and ensure we have a scalable platform that's easy to use
2) Marketing - Our audience has grown organically since our launch, but we're ready to step it up a notch with targeted international digital marketing
3) Administration - This is a low cost for us, but there are some essential functions every non-profit has to cover