Consumer Fight For Accurate Labels
Organized by: Nicole Somers
We know almost nothing about the products we buy every day.
Where are they from? What is their environmental impact? Does the company use slave labor? Do they donate to political campaigns? Are they cruel to animals? The billions we spend each month have the biggest impact on the kind of world we live in. But we shop in the dark. WE DESERVE TO KNOW THE TRUTH ABOUT WHAT WE BUY.
That's why we built the "OpenLabel". OpenLabel is a new DIGITAL LABEL where everyone can share knowledge, and shop smarter. For the first time, consumers, nonprofits, and government agencies can instantly scan the barcode of any product in the world and attach information, ratings and reviews *directly* on it, for the world to see. This is the kind of information that brands will never put on their label: health, environmental, political, and social impact information that we deserve to know.
We have already indexed over 30 million products, and our community has created over 100,000 "labels" on products. But we need your help to spread the word and bring the project to the next level. We are seeking 1,000 very special people to donate just $10 - and then share this campaign with their friends. As a "founding member" of OpenLabel from our early beginning, your account profile will feature a special badge.
Of course you can also donate more. Donations of $15 or more will get a special tweet from our volunteers, and your name will be listed on our website and mobile app.
We have many plans for OpenLabel: a button in Amazon to check products before you buy. A 'product tracker' to get alerts if any issues arise on the products you own.
Today's labels are useless. It's time to stop buying in the dark, and start building more transparency in commerce. Thanks for helping us fund the first free, open, digital product label today!