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Cool The Earth Inc's Fundraiser:

Cool the Earth

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Cool The Earth Inc's Photo
Cool The Earth Inc's Photo
Cool The Earth Inc's Photo
Cool The Earth Inc's Photo

Cool The Earth Inc via Crowdrise
January 07, 2011

Help fight climate change by donating to our community based social marketing project.  See more

BENEFITING: Cool The Earth Inc


Cool the Earth is a community based social marketing program that educates and inspires students and their families to lower their carbon emissions at home. By donating to Cool the Earth you will help expand our program from 125 current schools to over 500 schools nationwide and help to lower carbon emissions by 450,000 lbs in each community running our program.

Cool the Earth has developed an innovative energy efficiency and conservation program running in over 125 schools nationwide, creating simple incentives for kids and their families to take action. The grassroots program uses a child-driven model to inspire families to conserve energy at home—similar to how kids brought home the message of recycling and “don’t smoke.”

Key Features
• motivates action: child-driven model in which child motivates parents to take action
• proven, action-focused program
• reaches every child and family in school
• well-honed, motivational messaging
• efficient, works through existing channels
• employs proven behavior change methodologies
• flexible framework, allowing for high degree of customization
• multilingual

Core Program Elements
CTE launches with a school-wide assembly featuring an age-appropriate play, empowering children to take action. Students then go home with a coupon book containing 20 energy efficiency and conservation actions which they can take with their families; completed actions are returned to school and tracked on banner and on CTE website. Students receive eco-friendly trading cards as incentives for having taken actions.



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