BENEFITING: ALS Association Greater New York Chapter
Father's Day 2004
I knew my Dad was sick, but didn't know with what or why or what the outcome was going to be. Father's day morning of 2004 I was awakened to family friends of mine and my mother crying down stairs when she told me and my sister the news. Out of shock, sadness, and disbelief, I didn't know how to react. At the age of 12, I lost my father and my friend just like that. To young to understand, or know how to deal with it, it took me a few years to really catch on.
My Own ALS Battle
No, I don't have ALS myself, but that doesn't mean I'm not fighting it just as hard as my father was. Once I was old enough to educate myself on this horrible terminal illness, I knew I couldn't just sit by and watch others die from it with out doing anything about it. My family and I started participating in fundraising walks and attending benefit dinners. I started donating birthday and christmas money, and even had ALS themed birthday parties to raise awareness and funds. Over the years I've probably raised hundreds if not thousands of dollars to the cause, which is just a drop in the bucket, but it was my drop. And now it's time to do something more.
Man I Love to Eat
Food has always been a passion of mine. So much so I'm currently a student at the Culinary Institute of America here in New York. Also an avid outdoors man (like my father) and just eating in general (also like my father), I always have a snack bar close in hand. But could never find one I really enjoyed a lot, and the few I did really enjoy where nearly a five dollars a pop, which was not realistic for this college student. So I figured, how hard can it be to make my own? With a little Google research, and a little creativity, the mixing and matching of ingredients started taking off. Started the first test back in November of 2013, and by April of 2013 I had a recipe pretty well mastered. But one of the best parts of making food, is sharing it with others. So my incredibly supportive family and friends started eating them. Of course everyone claimed "they were the best thing they ever ate", which of course I thought was just them being nice. But after just a few weeks, and complete strangers finding me on Facebook and people stopping me in the local grocery store, it occurred to me maybe I do have something here. A little (lot) of time spent on the computer making labels and some basic packaging, and some time on social media advertising, Corky Bars were born.
Risks and challenges Learn about accountability on Kickstarter
Unfortunately money gets in the way of everything. Ingredients, packaging, advertising, it's all expensive. When making small batches for family and friends I was doing aright, but just alright. And I'm not ok with alright. The point is to raise money and awareness for this important cause, but if I can't even make this simple bar, then my dream ends there. If this does really take off, then I will need to get permits, space, equipment, all of which requires more and more money. Kind of ironic since the point is to raise more money. But it's also to raise awareness, which can be just as valuable sometimes. And what better way to do it than by a delicious snack?