1 Million Steps 4 OCD Walk
1 Million Steps 4 OCD Walk | Fundraising Tool Kit | Sample Email
Use the template letter below to craft an email to your family members and friends asking for their support in your fundraising efforts! Feel free to add in your personal experience in paragraph 3 if you wish to do so, and make sure to include your FUNDRAISING GOAL AMOUNT and fundraising page URL in the final paragraph.
Hi [insert name],
I hope you’re doing well! I am excited to let you know that I am participating in the 1 Million Steps 4 OCD Walk to help raise awareness for OCD and related disorders. The Walk also raises money for the International OCD Foundation (IOCDF) in support of their work to help everyone affected by OCD and related disorders to live full and productive lives!
[Feel free to include your personal experience with OCD here if you’d like!]
The IOCDF is the largest non-profit organization focused solely on improving the lives of those impacted by OCD and related disorders. This June, I will join members of the OCD community from across the country — and the globe! — and walk to raise awareness, hope, and funds to support the important programs of the IOCDF and their partnering Local Affiliates.
I am committed to raising [$XXXX FUNDRAISING GOAL AMOUNT] in donations for the Walk and need your help! I encourage you to visit my personal fundraising page [include URL] for the 1 Million Steps 4 OCD Walk and to make a donation today. Every donation makes a difference, no matter how small.
Thank you in advance for your support!
Thank you for your interest in raising awareness and funds to improve the lives of those impacted by OCD and related disorders! We want to make your participation in the 1 Million Steps 4 OCD Walk as easy and impactful as possible, so we have provided some tips and sample content in this toolkit to help you with your fundraising.
- After you register, you’ll automatically be given a fundraising page to share with family and friends. Make a personal donation to your page to start things off and encourage friends and family to do the same — make it a $25 donation and ensure you receive a commemorative Walk T-shirt!
- Personalize your fundraising page. Use pictures and video, and customize the language to share your story about why you are participating in the 1 Million Steps 4 OCD Walk. Click here for a step-by-step guide to customizing your fundraising page!
- Set a fundraising goal for your campaign. Each fundraising page has a visual to show your progress.
- Create a list of top prospects. Prioritize sending these people more personal notes. Prospects can be friends, family, neighbors, coworkers, and especially anyone who has asked you to make a donation to a similar campaign for them! Check out the SAMPLE EMAIL tab for a template to help you get started.
- Continue to request donations leading up to the Walk event. Remind your network using social media, personal emails and in-person asks.
- Thank your donors early, often, personally and publicly. Thank you notes go a long way and show your appreciation and also serve as a reminder to your donor’s network to give too.
- Keep your donors up-to-date on your progress. Set a fundraising goal and continue to remind your donors how you’re progressing towards that goal.
- Continue to send updates via social media. Add a tagline to your accounts with your fundraising page URL. Add the #OCDwalk Twibbon to your Facebook and Twitter. Check out more tips for sharing on social below!
Sharing your fundraising page on social media is a great way to reach a wide audience and let them know why you are participating in the #OCDwalk! Here are some tips for posting:
- When posting to social media, make sure to include your fundraising page URL so your supporters can access it easily and make a donation.
- You can make your posts as personal as you’d like — letting potential donors know why raising awareness and funds are important to you specifically will allow them relate to you and increase their chances of giving.
- Post before, during and after the Walk event. Let your supporters know how close you are to your goal, post photos and updates from the Walk event itself, and make sure to recap after!
- Thank donors by tagging them and giving them a shout-out.
- Remember to always tag the @IOCDF (and any Local Affiliates!) and use the hashtag #OCDwalk in all your posts — this way we can see all your great updates and encourage you too!
- Take photos with the 1 Million Steps 4 OCD Walk signage (provided below)!
- Share inspirational photos or facts about OCD and related disorders.
Social Media Pro Tip: Did you know you can post to Twitter or Facebook directly from your fundraising page? Just use the light blue Tweet button and dark blue Facebook Share button located directly under your main photo.
Sample Twitter Posts
“Check out my fundraising page for the #OCDwalk: (URL) I am helping @IOCDF to raise funds and awareness for OCD and related disorders.”
“[Walk Team Name] is halfway to our #OCDwalk goal of [$XXX]! Retweet to help spread aware the donations going! Visit (URL) to give and support @IOCDF in their mission to help all those affected by OCD and related disorders.”
“Thank you to @USERNAME for their donation toward my 1 Million Steps 4 OCD Walk fundraiser. Any amount, big or small, can help @IOCDF to improve the lives of those affected by OCD and related disorders! Donate at: URL #OCDwalk”
Twitter Post Pro Tip: The easiest way to share your fundraising page on Twitter is to first go to bitly.com and create a shortened hyperlink for your fundraising page. This will ensure that you can fit both your ask and the URL in the 280 character limit!
Sample Facebook & Instagram Posts
“Hey family and friends! This June, I am walking in the 1 Million Steps 4 OCD Walk in [City, State] to raise awareness and funds to help those affected by OCD and related disorders. All funds raised help support the @InternationalOCDFoundation and their Local Affiliates. To donate, please visit my personal fundraising page: [insert URL]. Any amount helps! #OCDwalk”
“OCD affects 1 in 100 adults, and 1 in 200 kids. On average, it takes 14-17 years for those affected to receive proper treatment. I am passionate about advocating for this community, and I am excited to be taking part in this year’s 1 Million Steps 4 OCD Walk. Please join my team to walk with me or donate to my #OCDwalk fundraising page! [insert URL]”
RECORD A VIDEO
Video is an extremely powerful tool for sharing with family, friends, and the whole OCD community why participating in the 1 Million Steps 4 OCD Walk is important to you ! It can be as short or long as you’d like, but we suggest keeping it around 30 seconds to a minute long. If you’re using your phone, film it horizontally (not vertically) since TVs, monitors, and YouTube are formatted to fit the horizontal sizing ratio.
Share your video on social media to encourage people to visit your fundraising page. You can also add it to your fundraising page directly as you would with photos. First login to your CrowdRise account, go to your fundraising page:
- If the video (or photo) is more of an update, click “Post an Update” on your fundraising page to the right of your photo and Record a Video on your computer’s camper or Upload a Video.
- If you want the video (or photo) to stay on the page the entire time, click the Edit Fundraiser tab at the top and then the plus sign under Upload Pics and Videos section OR upload the video to YouTube or Vimeo first and then enter the videos URL in the field marked “Add a YouTube or Vimeo Link”.
USE THE WALK TWIBBON
Change your Facebook or Twitter profile picture or cover photo to show your support for the 1 Million Steps 4 OCD Walk by using our exclusive #OCDwalk “Twibbon.” All you need to do is visit the 1 Million Steps 4 OCD Walk Twibbon page by clicking here and clicking the “Add to Twitter” and “Add to Facebook” buttons. From this Twibbon page you can also post to Twitter and Facebook directly, change your Facebook cover photo, and download to Twibbon to send out in an email or post to Instagram.
KNOW THE FACTS to SHARE THE FACTS
- OCD affects 1 in 100 adults and 1 in 200 kids.
- There are as many children in the U.S. with OCD as there are children with diabetes.
- World Health Organization (WHO) has ranked OCD in the top ten of the most disabling illnesses of any kind, in terms of lost earnings and diminished quality of life.
- It takes, on average, between 14 to 17 years between onset of OCD symptoms and access to effective treatment. OCD-related conditions include hoarding disorder (HD) and body dysmorphic disorder (BDD), as well as hair-pulling disorder (trichotillomania) and skin-picking disorder (dermatillomania).
- About 70% of patients with OCD will benefit from either cognitive behavioral therapy (CBT) or medication. However, obstacles to getting effective treatment for OCD include:
- Hiding symptoms due to embarrassment and stigma.
- Lack of proper training in health professionals.
- Difficulty finding local therapists who can effectively treat OCD.
SAMPLE CONTENT/ MEDIA FOR YOUR FUNDRAISER
Click here to download the Why I Walk Sign
Click here to download Fact Sign #1
Click here to download Fact Sign #2
Click here to download Fact Sign #3
Click here to download Fact Sign #4
Click here to download the Join Me Sign
Click here to download the Support Me Sign
Click here to download the Walk is Almost Here Sign
“1 Million Steps 4 OCD Walk” editable poster
1 Million Steps 4 OCD Walk Footprint Logos
Phone: (617) 973-5801
Registration & Fundraiser Setup FAQs
Thank you for your interest in raising awareness and funds to improve the lives of all those impacted by OCD and related disorders! Every walker who registers, every supporter who donates, and every fundraising page that is shared helps to raise awareness, dispel stigma, and inspire hope for the entire OCD and related disorder community, while simultaneously helping raise funds for the important programs of the IOCDF and its local affiliates. Below, you’ll find information on how to register for a 1 Million Steps 4 OCD Walk and set up your fundraising page, as well as some FAQs for your reference.
In 2018, the flagship Boston Walk will return to Jamaica Plain for its 6th year. In addition, many of the IOCDF Affiliates will be hosting 1 Million Steps 4 OCD Walks in their local communities. These events will be listed under the “1 Million Steps 4 OCD Walk” heading at https://www.crowdrise.com/iocdf. Simply search, select a Walk in your area, and click the Register button to get started.
Don’t see a 1 Million Steps 4 OCD Walk close to you? Not a problem! The CrowdRise registration system allows you to register as a participant in a Community Walk. To participate, click the “Community Walk Sign Up” clock and then the “Register” button.
Look familiar? That’s because the Community Walk has taken the place of previous year’s Virtual Walks. So many “virtual walkers” registered, raised funds, and gathered together among family and friends to walk in their community that we realized there was nothing “virtual” about these grassroots efforts. With that, the new name of “Community Walk” was born!
CROWDRISE REGISTRATION PROCESS
No matter which event you register for — the flagship Boston Walk, an Affiliate-hosted Walk, or the Community Walk — the online registration process is the same.
- Visit https://www.crowdrise.com/iocdf and find the event in which you wish to participate. The Boston Walk will be listed first, followed by Affiliate Walks organized by City and State. The Community Walk event can be accessed by clicking the “Community Walk Sign Up!” block.
- Click the “Register” button. You will automatically be selected to register as an Individual Walker, so simply click the orange “Next Step” button.
- Every registrant will set up a Fundraising profile by either:
- Joining an Existing Team (“I’m fundraising with an existing team”): If you select this option, find and select your team from the drop down and click “Next Step”
- Creating a New Team (“I want others to help me fundraise”): If you select this option, you will be prompted to fill in your team name. Walk Pro Tip: Make sure to name your team something creative and eye-catching!
- Fundraise as an Individual (“I’m fundraising on my own”): If you select this option, you’ll move onto the Create an Account step.
- Next,you’ll be prompted to create an account either by 1) using a social network to log in (Facebook, Twitter, or Google+) or 2) Logging in to an existing CrowdRise account or signing up and creating a new CrowdRise account. Registration Pro Tip: If you’ve registered for the 1 Million Steps 4 OCD Walk in the past 3 years, you most likely already have an account that houses all your previous Walk fundraisers — make sure to use that account and not create a duplicate account!
- Once you log in or create an account, you will be promoted to fill in your participant info. Please note, if you’re participating in the Community Walk, your walk shirt will be shipped to this mailing address.
- Select your T-shirt size. All registered walkers who raise $25 or more on their fundraising page will receive a commemorative 2018 Walk T-shirt. Participants under the age of 13 are not required to register, but are welcome to do so if they would like a personal fundraising page. If you’re attending the Walk with a child under 13 who would like a T-shirt as well, select their size and you will be able to either pick it up at check-in or it will be shipped to you with your own T-shirt.
- Agree to the Terms & Conditions, click Complete Registration, and you’re all set!
You will receive a confirmation email with a link to your fundraising page, which you can customize with text, photos, and images and use to keep your donors updated on your progress. Check out the Fundraising Toolkit tab for tips on customizing your page to reach your fundraising goal and help increase awareness and dispel stigma surrounding OCD and related disorders!
Onsite Registration: We encourage all participants to pre-register for the Walk via the CrowdRise platform. However, if you plan to attend the Boston Walk or an Affiliate-hosted Walk, you will have the option of registering onsite and turning in donations to receive a T-shirt.
Frequently Asked Questions
What is the 1 Million Steps 4 OCD Walk?
The 1 Million Steps 4 OCD Walk is the largest event focused solely on raising awareness and funds for OCD and related disorders. Each June, members of the OCD community from across the country – and around the world – join together and walk to raise awareness, hope, and funds to support the important programs of the International OCD Foundation and our partnering Local Affiliates. These programs aim to drive change through advocacy, education, research, and resources that improve the lives of those living with OCD and related disorders.
Where is the 1 Million Steps 4 OCD Walk taking place?
The 1 Million Steps 4 OCD Walk program takes place across the country — and even the globe! The flagship Boston Walk will take place on Sunday, June 3rd at Jamaica Pond. Many IOCDF affiliates will also be hosting 1 Million Steps 4 OCD Walk events in their local area; for a full list of events, click the IOCDF logo at the top right of this page or go to www.crowdrise.com/iocdf. If you cannot find a Walk in your area, you are encouraged to start a Walk Team within the Community Walk event (previous known as the “Virtual Walk”)
How can my organization participate in or sponsor the Walk?
We’re counting on all organizations within the OCD and related disorders community to be leaders in the campaign to raise awareness and dispel stigma surrounding OCD and mental illness in general. Organizations can participate in many ways, including forming a team or sponsoring the 1 Million Steps 4 OCD Walk. If your organization is interested in learning more about sponsorship opportunities, please contact Eli Peterson, IOCDF Grant Writer & Philanthropy Officer, at firstname.lastname@example.org, or call the office at (617) 973-5801.
Do I have to register for the Walk?
We ask everyone over the age of 13 to register for the 1 Million Steps 4 OCD Walk. We want to know when and where you’re walking with us,and need every walker to sign a standard waiver through their official registration. Participants under the age of 13 will have the opportunity to enter their name and T-shirt size through their parent/guardian’s registration.
Is there a registration fee?
Registration for all 1 Million Steps 4 OCD Walks is FREE! Everyone who registers through the online Crowdrise system received a fundraising page, which they can customize and use to collect donations for the IOCDF (and its Local Affiliates if attending an Affiliate-hosted Walk). All registered walkers who raise a minimum of $25 will receive a commemorative Walk T-shirt. (See next question for more details.)
Does every registered walker get a T-shirt?
Every registered Walker will receive a commemorative 2018 Walk T-shirt if they raise a minimum of $25 on their personal fundraising page. These funds can be solicited from family and friends, or can be donated by the registered walker themselves. If you are attending the flagship Boston Walk or an Affiliate-hosted Walk event, you have until the day before the event to raise the $25. If you’re participating in the Community Walk program (previously known as the “Virtual Walk”), you must raise $25 by end of day Monday, May 7th, 2018. Community Walk participants who raise $25 by Monday, May 7th will receive their Walk T-shirts in time for the first weekend in June.
How do I register for a Walk?
First, visit www.crowdrise.com/iocdf to find a Walk in your area or register for the Community Walk. Once you find an event to attend, click the “Register” button. Scroll up to the Registration Process section for a step-by-step guide to Walk Registration!
How do I register family members and friends?
If you’re planning on registering to walk with family members and friends, make sure to select “Form a Team” when registering yourself. Once you complete your own registration, you can share your Walk Team’s URL with family and friends, and when they click “Register” on your team, they will join your team as opposed to starting their own.
Each walker should register themselves so they can accept the terms of the liability waiver and provide a valid email address so they can receive details about the event. To register others for whom you have authority to sign the liability waiver, simply log out of your Crowdrise account and begin a new registration. Beyond collecting the liability waivers, individual registrations and fundraising pages allow us to track who reaches the $25 donation minimum to receive a Walk T-shirt.
I’ve registered for the Walk — now what?
Now that you’re registered, you can start customizing your fundraising page and start reaching out to family and friends for their support! Click here for a step-by-step guide on customizing your fundraising page. And make sure to check out the Fundraising Toolkit tab for even more tips on customizing your page with your story and how to get started soliciting donations from family and friends!
How/where do I turn in cash and check donations?
If you collect cash and/or check donations towards your fundraising efforts, you can turn them in via one of the options below.
Please note: All checks (regardless of Walk event) should be made out to the International OCD Foundation or IOCDF.
• Mail: Download this paper offline donation form and mail it into the IOCDF national office. Please make sure to indicate if there is a specific Walk Team or Walk Event you wish the funds to go towards. Mail to:
International OCD Foundation
Attn: 1 Million Steps 4 OCD Walk
PO Box 961029
Boston, MA 02196
• On Walk Day: If you’re attending the Boston Walk or an Affiliate-hosted Walk, you can bring your cash and check donations to the Walk and turn them in there.
Please allow 2-4 weeks for your cash and check donations to appear on your fundraising web page and/or post to your account.
Where do funds raised by the 1 Million Steps 4 OCD Walk go?
The IOCDF is the fiscal agent of the 1 Million Steps 4 OCD Walk. All donations support annual programs and activities that build awareness, provide critical online resources, train mental health professionals, and educate the public about OCD and related disorders. The IOCDF distributes 50% of all funds raised by Affiliate-hosted Walk events to the organizing Local Affiliate to help promote local programming.
Are donations tax deductible?
Yes. All donations to the 1 Million Steps 4 OCD Walk are fully tax deductible (IOCDF EIN: 22-2894564). All donations made online will receive an email confirmation, which you can use as your tax receipt.
Can I accept donations in foreign currency?
Yes. Our Crowdrise fundraising system is set up so anyone can donate from anywhere in the world, so long as the donor has a valid credit card or debit card. All donations are made in either U.S. or Canadian dollars, so donations may incur an exchange rate fee from the bank who issues the donor’s credit card. International donors should contact their bank to determine exactly what the fee may be.
Can donations be made after the Walk has taken place?
Yes. Although registration for the Walks will close at noon the night before the event, the online fundraising system will remain open through the month of June and we will continue to accept cash and check donations through the month. After this time, we will reconcile the Walks in order to distribute Walk funds to our participating Local Affiliates. If you wish to make a donation to the IOCDF after June 2018, visit www.iocdf.org/donate for more information on ways to give.
International OCD Foundation
Attn: Walk Team
PO Box 961029
Boston, MA 02196
EVENT DATE: Jun 02, 2018
Where: White Rock Lake, Stone Tables Picnic Area
When: Saturday, June 2nd, 2018
Opening Remarks: 8:45am
Walk End: 11:00am
Treasuer, OCD Texas