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Kids Play International, Inc.'s Fundraiser:

DARE4CHARITY Support Multi-Use Sport for Equality Community Center

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Help KPI Reach $10,000 and you'll be flying to Park City, UT and headed on the BOBSLED ride of your life! 

Want to challenge Cool Running's Star Malik Yoba by trying to beat him by raising more donations than he does? Just click on the Fundraise for this Campaign button. Create a quick CrowdRise account and Join Our Team. 

The person who fundraises the most donations will win a trip to Park City, UT (includes airfare, transport and accommodation) and gets the opportunity to race down the Olympic Bobsled Track at the Utah Olympic Park in Park City Utah.


Kids Play International: Rwanda – SAFE SPACE Initiative

Field of Opportunity & Dream Big Sport & Learning Hub

A fundamental component of the Let’s Play Fair program is the creation of a “Safe Space” for program participants. Providing an emotionally safe space to have sensitive and empowering conversations, as well as a physically safe space to conduct these activities, is critical to the success of LPF.

While Coaches are trained to create a safe emotional space for all youth through group activities and vital conversations, KPI is lacking a safe physical space from which to conduct Let’s Play Fair Activities.

The Problem with current field:

It is not central to our three partner schools, which makes it dangerous for youth participants to travel home after dark.

The field is not always available as it is shared by the community,

It has uneven terrain filled with dangerous holes and debris

It consistently has standing water that attracts mosquitos and malaria.

KPI’s vision is that this community sport and learning hub will include a multi-sport field, multi-sport court and a community hub comprised of a learning room, sports equipment room, private changing room, small management office and a bathroom.

This resource-rich hub will provide incredible opportunities for community members of all ages including:

• Space for Coaches trainings and ongoing development clinics

• Monitoring & evaluation data center for program analysis

• Indoor play for rainy days

• After school tutoring for community youth and prep classes for Secondary School entrance exams

• Adult learning workshops such as English classes and job readiness courses

• Family health and wellness services provided by local strategic partner organizations

• Technology resources including computers, computer usage courses, and internet access

Additionally the facility will serve as a regional host for large-scale sport tournaments with surrounding villages. In this way, KPI will be able to extend our reach beyond just the Gatagara community, and engage a wider audience in critical gender equality programs.

Our Need:  $100,000 to complete Safe Space Initiative

Addressing the need for a physically safe space, KPI took the first steps in 2014 by procuring centrally located land in Gatagara.  In 2015, KPI intends to launch the initial phase of building for Rwandan youth and the Gatagara community at large to participate in educational sports activities right in their own village. The critical first steps include:

PHASE I:     Secure/Purchase Land – Cost: $10,000 (Completed)

PHASE II:   Survey land, finalize architectural designs for the Field and community center, hire construction company to come level the land.  Estimated Cost: $25,000 (Current Phase)

PHASE III:  Launch community building phase,  with the support from the community to help us with labor to build.  Completion of this phase would include the creation of the multi-sport field and court so that KPI can begin delivering Let’s Play Fair programs from the Field of Opportunity.   Estimated Cost: $35,000                                                          

PHASE IV:  Construction of Dream Big Community Sport & Learning Hub.    Estimated Cost: $30,000

**Note: Please contact us for branding opportunities.**  



Using sport and the Olympic Values to promote gender equity in communities impacted by genocide.


Building a global community in which boys and girls positively challenge and change gender norms.


Rooted in the belief that sport can be a powerful catalyst for social change, KPI uses the powerful Olympic value of Fair Play to inspire and teach.  Fair Play means: respect, community, contribution, opportunity and moral courage – these Fair Play characteristics motivate Olympic athletes and rural Rwandans alike to build more gender equitable societies.

The Challenge

Gender inequality remains a major barrier to human and community development worldwide. Across Africa, women and girls are consistently denied access to equivalent opportunities their male counterparts receive, and are often prevented from accessing education, engaging equally in society, or participating in sports activities.

In Rwanda, women and girls are not only deeply affected by the persistence of harmful gender norms, but they are additionally burdened with the residual effects of the 1994 genocide. During these tragic months, Rwandan women were subjected to sexual and repressive violence on a massive scale, the effects of which contributed to the country’s pervasive gender gap.

Kids Play International’s Solution

In response to the pervasive inequality between boys and girls, men and women, 3-time Olympian (aerials) Tracy Evans founded Kids Play International (KPI) in 2008, with the mission to use sport to promote gender equity. KPI is grounded in the ‘Fair Play’ value of the Olympic Movement, which champions the idea that sport should be used not just as a physical activity but also as a means of educating people.

After retiring from Olympic competition, Evans was inspired by her mother’s commitment to international medical work and embarked upon what would become a life-changing volunteer trip to Africa. Although she’d participated in sports her whole life and knew intimately the transformative power they held, introducing new, unfamiliar sports to young Africans was eye opening. With no prior knowledge of a sport as it relates to gender or culture, boys and girls began learning on an equal playing field.

[The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind. Olympism is best expressed through actions that link sport to culture and education. – ]

KPI’s Strategic Approach

Working in the rural village of Gatagara, Rwanda, KPI provides a safe place for Rwandan girls and boys aged 7-18 to participate in educational sports activities side-by-side, with support and encouragement from a caring adult. KPI’s gender equity program, Let’s Play Fair (LPF), is rooted in Olympic values and uses sport and interactive discussions to shift attitudes, behaviors and gender norms between girls and boys. It is based on an understanding that in order to empower girls, boys must play a meaningful role in the process so both genders understand how each contribute to a healthy community.

In the spirit of Olympism, the inclusive LPF program demands teamwork and fosters positive relationships between genders in order to complete activities. Youth participants are provided with the opportunity through sport to intensify supportive peer networks and to engage in more frequent and meaningful contact with peers of both genders, ultimately breaking down gender norms and misperceptions about women’s capabilities. 

Let’s Play Fair Annual Outputs include:

Strong relationships with three local partner schools – infusing gender equality activities within the school setting.

14 locally trained Coaches (aged 24-35 years old) who run and oversee the LPF program.

Four Weekly 90-minute LPF sessions with 120+ youth aged 7-18 for the course of the year.

720+ hours of annual sports based programming promoting gender equity.

More than 3,000 community members engaged in gender equality activities and large scale events that aim to shift gender norms and activate participation of family partner schools and community members in KPI program activities.

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