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CROWDRISE : Apr 06, 2016
Tax ID: 46-4610491
BASED: Louisville, KY, United States



Our Mission

Define American is a non-profit media and culture organization that uses the power of story to transcend politics and shift the conversation about immigrants, identity, and citizenship in a changing America.

We Challenge Media

Our campaigns challenge poorly researched or fear-based media narratives. Through our #FactsMatter campaign, we share independently cited facts and statistics with news networks as a key resource, and we promote the use of humanizing language through our #WordsMatter campaign. As a result of #WordsMatter, the Associated Press, NBC, ABC, and over a dozen other national media outlets have prohibited use of the word “illegal” when referring to undocumented Americans. On a local level, our campaigns are used by Define American College Chapters (DACC) to organize and inspire. DACC are the equivalent of the Gay-Straight Alliance movement that initiated increasing LGBTQ acceptance in America. As America’s fastest-growing and most diverse pro-immigrant chapter program, DACC creates spaces to model intersectionality, community, and positive storytelling across the country.

We Create Media

We create movies and short films with an intersectional focus, connecting immigration with women’s rights, LGBTQ rights, and the fight for racial and economic justice. Our creative projects have aired on CNN, MTV, and Netflix, and have been nominated for an Emmy and an NAACP Image Award; trended #1 nationally on Twitter, and sparked uncomfortable but necessary conversations. We are now exploring partnerships with NowThis, Funny or Die, and Blumhouse, which produced the acclaimed horror film Get Out.

We Curate Media

Through our digital story platform, we provide a way for people to tell and share their own stories – and for reporters and entertainment professionals to access them. In addition, we consult with Hollywood creatives, like those at NBC and Hulu to integrate immigrant characters and stories into their projects. Additionally, we hold the annual traveling Define American Film Festival (DAFF), which MTV News said “runs on empathy.” 

Tax ID: 46-4610491 •


Define American Chapters Summit

Define American Chapters Sum…

Amount Raised:



11% Raised of $20,000 Goal