Each year, Lee Jeans invites organizations, companies, groups or teams of friends and family members nationwide to participate in Lee National Denim Day by wearing jeans on Denim Day (a Friday in October - Breast Cancer Awareness Month) in exchange for a $5 donation to the Women's Cancer Programs of EIF. Since 1996, more than $83 million has been raised for the fight against breast cancer, in addition to raising awareness of the disease and the importance of early detection. Denim Day funds specific research projects. You can find out more about those exciting projects at www.denimday.com, Donations at Work. This year Denim Day will be held on Friday, October 7. Sign up at DenimDay.com.