Stone Brewing Co. wrote -
2012 STONE DYEHARDS FOR CHARITY
Every year, we celebrate our anniversary with the biggest craft beer festival in Southern California! This celebration is also our biggest annual fundraiser, and we've raised over $1 million since 1997. To help us raise even more funds for local charities, every two years we dye our hair ridiculous colors in order to bring in even more donations. We want you to be a part of the fundraising mayhem! Here's how:
1. BECOME A DYEHARD!
Click on the “JOIN THE TEAM” button to create a profile on Crowdrise and send emails, tweets, and Facebook notifications to everyone you know! It’s that easy. Don't forget to upload a photo of yourself with your bright red hair once you get dyed! Note: YOU MUST BE 21 OR OVER to participate.
2. RAISE MONEY FOR CHARITY!
Sign in to your Crowdrise account and use the “Team Member’s Toolkit” on the Dyehards page to spread the word far and wide. Tell everyone you know that you’re dyeing your hair Bozo-the-clown red to raise money for charities. Who could resist? Donors can give securely online directly through Crowdrise!
3. DYE YOUR HAIR!
You must dye your hair red no later than August 12th, 2012, and keep it that way until at least August 18th, 2012.
Join us at the Stone 16th Anniversary Celebration on August 18th to show off your new do, enjoy the camaraderie of fellow Dyehards, and sample amazing beers! http://www.stonebrew.com/anniv/