BENEFITING: Alliance for the Great Lakes
Old Orchard Aveda
Please help us sustain our largest water supply. We, Aveda, work closely with Alliance For The Great Lakes to help care for the world we live in. From pursuing protective policies, to taking action on the ground, to educating our communities, the Alliance for the Great Lakes works to protect our unique heritage: the Great Lakes. The Alliance partners with thousands of people, organizations and businesses around the region to develop and implement forward-thinking solutions for the lakes. Thanks to Aveda’s efforts, the Alliance has: • Provided 60,000 students with a hands-on Great Lakes education. • Planted 8,000 native plants and distributed native wildflower seeds to promote dune and wetland habitats and help pollinator species. • Supported nearly 15,000 volunteers to clean up and monitor our coastlines through our Adopt-a-Beach™ program, resulting in cleaner waterfronts and more engaged communities. • Secured a joint commitment to reduce phosphorous flow into Lake Erie 40% by 2025. Last year, Lake Erie experienced its largest-ever outbreak of toxic algae, threatening water supplies for communities in the area. • Worked directly with farmers & sewage treatment plants to reduce the amount of pollution entering our waterways.