Organized by: Casey Casterline
Event Name: Women Startup Challenge
eDivv is a peer to peer marketplace for women to barter, buy or sell beauty products. Freebie overload is a serious problem due to subscription boxes, impulse buys and free samples. In fact, women waste an estimated $300,000 worth of beauty products in their lifetime. The average women buys 100 new beauty products a year but only uses 10 of them on a consistent basis.
I founded eDivv in 2014 because I loved getting my Birchbox but hated getting things I wasn't going to use and felt guilty tossing them, when someone else might love it. I went online and found this whole secondary market on blogs and forums, FB groups, Pinterest boards, where women were listing what they had and listing what they want, and emailing back and forth to facilitate transactions. I knew with the technology available to us today, there had to be a better way. That's why I created eDivv. I wanted to bring all these women who had this passion to one place.
We're really excited about this competition. The chance to win $50,000 would be HUGE! We'd really appreciate any donation you make to eDivv and we'll continue to work as hard as we can to make all our friends, supporters and users proud!
Thanks for your support!
eDivv Team (Casey & Jon)