Elizabeth O’Connell coordinates Green America’s Fair Trade Program, which aims to educate American consumers and businesses about the social and environmental impacts of many of the products we consume, and more ethical alternatives. She heads up consumer action campaigns in support of Fair Trade including the “Fair Trade Your Supermarket” Campaign and the “Raise the Bar, Hershey!” Campaign, which is pushing Hershey to remove child labor from its cocoa supply chain by shifting to Fair Trade certification. Elizabeth provides regular input on developing Fair Trade programs to ensure the highest standards of Fair Trade are maintained. She also runs the Fair Trade Pavilions at the Green Festivals which take place in 5 cities each year (NY, LA, SF, DC and Chicago). Elizabeth became involved with the Fair Trade movement in college and was a founding member of The Little Café, a Fair Trade, student-run café at New York University’s Stern School of Business.
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