BENEFITING: Strength India
Strength India’s team has spent three years working in-depth with over 400 women in the Varanasi region of Uttar Pradesh (India’s most populated, least educated state). We have designed unique outreach programs in line with the goals of local schools, engaging 46 girls in mentorship and leadership opportunities through our innovative Active Spaces program.
However, through this groundbreaking humanitarian work, we have noticed some devastating statistics play out in real time.
88% of Indian women do not use hygienic menstrual products on a monthly basis.
Severe sociocultural barriers prevent women from purchasing the products they need to maintain a basic quality of life. However, these women are reachable: we have been actively reaching them for several years now. We know how to work on the ground like no one else in the menstrual hygiene industry. We have also developed a strong prototype, which has performed well in early testing.
All we need now is enough proprietary data and early adopters to scale the concept.
Our introductory product (em)Power Pads are packages of high-quality sanitary pads priced for the common Indian woman. Each package of our (em)Power Pads will contain 9-12 sanitary napkins in multiple sizes and absorbencies, a degree of intuitive design that is unheard of in India’s menstrual hygiene market today.
Although we are in the process of developing a fully functional online store, it’s our local outreach teams that will help us reach rural customers, which make up nearly 70% of India’s population.
We will train local women to perform educational outreach, following up by selling products door-to-door. Teams will grow to understand localities in-depth, allowing Strength India to study community response over time. This grassroots network is exactly the culturally-relevant system necessary to solve this elusive problem.
Because our research model is unique and the partners we develop will be critical in gaining the traction necessary to solve this devastating problem sustainably, this fundraiser has the potential to change millions of lives.
Thank you for your time!