BENEFITING: WOMENS ACTION FOR NEW DIRECTIONS
On behalf of Karen Mulhauser and Rene Redwood of Trusted Sources, please consider making a non-profit, tax-deductible gift or pledge to increase the voting participation of women in this crucial election cycle. Many of us in the women’s community are appalled with the lack of voter engagement efforts this Fall, which is why we are asking you to help ensure that we can deploy our proven strategies, such as with the Church Ladies and Engaging Women projects in 2008 and 2012, to motivate women to vote through trusted and compelling sources of communications.
We will work with large membership organizations including the American Association of University Women, the National Organization for Women, Women’s Action for New Directions Education Fund (our fiscal sponsor), and other member organizations of the National Council of Women’s Organizations reaching millions of women. Many of these groups have no or minimal voter engagement efforts planned for the next several weeks, while Trusted Sources stands poised to work with these organizations to use existing infrastructures, communication systems, and issue-focused messages in a highly effective nonpartisan way to empower their sphere of influence to register and vote.
The approach is as effective as it is simple. Using the existing infrastructures of nonpartisan organizations that have grassroots contacts, Trusted Sources helps leaders of participating organizations get messages and resources to their members and contacts about the importance of registering and voting in order to accomplish their mission and goals.
The Trusted Sources approach has a greater return on investment of human and financial resources, and is a much less costly method to turn out the vote than paying workers to approach strangers going door to door. More information may be found in the attachment or on the website www.trustedsources.org.
We hope that you will agree that it is crucial that we all engage in an all-out effort to ensure that we do not forsake the pivotal women’s vote in November. We are especially well-positioned to make a critical difference in several close races for the U.S. Senate. Your support will also enable Trusted Sources to gear up for more nonpartisan, issue-focused voter engagement with these women’s organizations in upcoming election cycles.