Farm Fresh with Feleena
Organized by: Feleena Sutton
Farm Fresh with Feleena is a cooking show where we meet the people who grow our food before preparing healthy meals. Feleena is working with Emmy winning Fenceline Media to produce 52 shows that will eventually be placed on The Food Network. It may take a while, but it will be worth the wait.
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It’s true. Local is the new organic. This means ‘local food’ is the next big thing in the foodie world. Fresno County, California is ground zero for farming. Each year farmers turn out over 350 different, amazing and tasty crops. Farm Fresh with Feleena is prepared to show America where there food comes from and how to cook it.
Do locally grown foods have a future? “Locally grown foods are expected to outpace total retail food and beverage sales over the next five years to reach $20 billion in 2019. Packaged Facts, Rockville, Foodbusinessnews.net
Do people care where their food comes from? Cowen & Company surveyed more than 1,000 US consumers. 39% of respondents ranked “where food comes from/’what’s in my food'” as either very or extremely important, beating the 29% who placed the same level of importance on healthfulness. 43% of participants said they would be most likely to purchase groceries with a “locally sourced” label, compared to organic’s 19%. Qz.com
Farmers are gamblers. They worry about water, weather, infestations, workforce all while never knowing how things are going to turn out each season. Farming is a risky profession. Consumers are the benefactor of the farmers’ effort. So let’s give them the credit they deserve by inviting them into our homes after they have invited Feleena into their field.
“Local brings you back into a relationship with the source of your food, with the land, the animals, the plants, the farmers, and with each other.” Douglas Gayeton, LOCAL: The New Face of Food and Farming in America One more thing, you can’t get drunk without a farmer. Just ponder that one for a while.
Host, Feleena Sutton (firstname.lastname@example.org)
Feleena has been involved with cooking in the media on both television and radio. She envisioned, produced and hosted Valley Delicious for Nexstar Media in Fresno, California. During her radio days at KJWL she delivered live traffic, weather and allergy reports, but her favorite project was KJWL Cooks. When Feleena isn’t cooking, she is the Principal of Roman Candle Communication, a media and PR company.
Producer, Juanita Stevenson (Juanita.email@example.com)
Juanita Stevenson is an award winning journalist with more than 25 years of media experience in The Central Valley. Her reputation is impeccable and she is one of the most trusted journalists in the Fresno County media market. Ms. Stevenson has a proven track record of creating and branding successful franchises. During her career at KFSN ABC/30, Ms. Stevenson created a franchise called “Family Matters”, which aired on Action News Live at Five. Ms. Stevenson also developed the Education Beat making ABC/30 the only station in the Central Valley to focus on education. The reports, now airing under the “School Watch” brand continue to be successful.
Justin Davis (Justin.Davis@fencelinemedia.com)
Justin Davis is an Emmy Award winning photojournalist with more than 14 years in television production. His television credits include Fox News, Fox Sports West, ESPN, MSNBC, CNN, Dateline NBC, The BBC, 20/20, Court TV, The Today Show, and ABC News. In 2008 Justin left the news business to start Fenceline Media Group LLC with his brother James, a website designer. Fenceline Media Group specializes in documentary and industrial films as well as website design and commercial projects. Justin has produced corporate and commercial films for The History Channel, AAA, Costco, California Highway Patrol, Western Fresh Marketing, the City of Visalia, and numerous other corporate clients.