Ride proceeds will go to the John Lege Project, which is committed to aiding African children who, through no fault of their own, are victims of war, rebel abductions, human trafficking, abuse and poverty. During the war in Sudan, many people fled to Uganda, and children found refuge at the Redeemer School in Adjumani. John Lege, one of those refugee children, was kidnapped along with sixteen others by Lord Kony and his rebels. John Lege was brutally murdered in front of his classmates. The John Lege Project was named as a reminder that behind the statistics in these challenged areas of Africa are young people who deserve a better life.