Organized by: April Pedersen
Event Name: Women Startup Challenge
There are too many technology platforms. The explosion of communications channels and data sources has created a chaotic mess of data that has made getting good analytics and cohesive message production a pipe dream for even the most sophisticated teams. Data analysts are scarce and expensive, while there is an increasing expectation to use "Big Data" to understand what has impact and deliver a high-quality, motivating supporter/customer experience. Frakture automates data integration and analytics with an army of digital Bots that route data to where it needs to be. We pull data from CRM databases, ad platforms, databases of record and social media to extract performance data which is summarized in advanced reports or processed and routed to other analytics systems. This effectively adds several engineers and data analysts to teams for pennies on the dollar and frees marketers to do what they do best -- creatively engaging their audience.