BENEFITING: People for the Ethical Treatment of Animals
EVENT DATE: Nov 15, 2013
"A horse loves freedom, and the weariest old work horse will roll on the ground or break into a lumbering gallop when he is turned loose into the open."
Ready for the tough facts? This will be brief then we'll get to making change together right this very minute:
Fact 1. There are approximately 220 horses used to pull carriages in NYC.
Fact 2. They work in all weather extremes for 9 hours a day, 7 days a week, inhaling car fumes and pulling heavy carriages.
Fact 3. At night, they are forced into tiny stalls where they can barely lie down and are given no turnout time or land to roam freely.
Fact 4. City officials just don’t have the resources to follow carriages to ensure that horses are not being overworked or worked in inappropriate conditions.
Fact 5. After years of pulling carriages horses may be sent to slaughter.
Now, here's the good news: there's an antidote.
New York City is witnessing unprecedented momentum to allow these horses the chance at a life where they can roam on green pastures and run free. This will be the first time these horses have run free. You contributing today will move them from a life of tail pipes and cramped stalls to green pastures and galloping.
All we need now is you.
Texas Senator Wendy Davis. Snickers' 'You're Not You When You're Hungry.' Pepsi Max's Jeff Gordon Test Drive. What do these have to do with free running horses?
It's time to go viral. Video viral. Viral video is one of the top most essential strategies to galvanize a group of people aiming to make a transformation. Wendy Davis filibustered an issue to international viewership and got people to pay attention to Texas. Corporate has jumped on the bandwagon to smashing success. And these people need national and international attention to move their issue or brand. We just need to move New York City.
But we'll take the world.
Imagine right now a viral video that finally exposes the ugly truth behind horse drawn carriages, shattering the myth that cruelty is romantic. Cruelty is dumb and a thing of the past. New Yorkers agree and are ready.
PETA needs only $40,000 (that's right not $100,00 or even $1 million) but $40,000 to make and spread a viral video that will transform into the most essential thing these horses need: widespread public attention about their reality.
You fund it. We make it. You spread the video. And you, quite simply, become someone who years from now will say: "You know there used to be horse drawn carriages in NYC. Not anymore." And you'll smile knowing that's because of you.
Make this video with us today. Contribute $10, $50 or $500. Then, hold your horses.
It's going to be the ride of your life.
Donation Benefits: Donate at the following levels between October 7 at 12pm ET to November 15 at 11:59pm ET and receive the following benefits!
$10 - Donate $10 or more and receive a one-year subscription to PETA's Animal Times Magazine.
$50 - Donate $50 or more and receive a PETA 'Never Be Silent' T-Shirt.
$100 - Donate $100 or more and you'll be automatically entered for a chance to win an Epic PETA Merchandise Package, including two t-shirts, a PETA water bottle, a tote bag, a vegan cookbook and a PETA necklace. Alternatively, you can enter by emailing your contact details with the email subject line “Please enter me in the Sweepstakes –Win Epic PETA Merchandise Package” to firstname.lastname@example.org.
$500- The first 10 people to donate at least $500 will win a Signed Copy of Ingrid Newkirk's Book "One Can Make a Difference".
$2000 - Donate or start a fundraiser and raise at least $2,000 and you'll be automatically entered for a chance to win Lunch with Kathy Najimy and Kristin Chenoweth in New York. Alternatively, you can enter by emailing your contact details with the email subject line “Please enter me in the Sweepstakes – Win Lunch with Kathy Najumy and Kristin Chenoweth” to email@example.com.