BENEFITING: Twinnor Inc
Many former athletes were fortunate enough to play for at least one coach of strong character. These coaches taught his or her athletes many transferable skills like empathy, gratitude, and how to win the right way. Skills that many fomer athletes continue to use in their daily lives for years and decades after playing the game.
Every $25 donation made through this campaign used to purchase and ship a Character Loves Company Guidebook to a volunteer coach that is eager to build character in through coaching youth sports.
More than 50% of youth and amateur coaches in America are volunteers. Though the intentions of many of these unpaid coaches are good and noble, they are often uninformed on effective coaching practices, and more importantly, how to develop strong character in their teams.
The CLC Guidebook faciliates a building block approach for promoting and assessing character growth through athletics. The content provides a unique blend of the theoretical studies on youth and amateur sport, cutting edge research on character development in youht, and 25 powerful testimonials and contributions from the likes of Olympic Gold Medalists, World and National Champions, and 40+ year veteran youth coaches.
Help us gift 40 Guidebooks this Holiday Season in honor of 40 Coaches of Character.