BENEFITING: GRASSROOT SOCCER
Grassroot Soccer (GRS) is a non-profit organization founded in 2002 that uses the power of soccer to educate, inspire, and empower young people to stop the spread of HIV. Founded by four professional soccer players, Grassroot Soccer is mobilizing the most vulnerable population of youth, ages 12-19, to break the cycle of AIDS by engaging local coaches who equip young people with the knowledge, skills and support they need to avoid HIV. GRS has a global reach, with flagship sites in South Africa, Zambia and Zimbabwe. To date GRS has reached over 635,000 youth.
Using soccer as the hook, GRS is engaging young people in stopping stigma around AIDS, discussing social issues, and making change in their own communities. Our vision is a world mobilized through soccer to create an AIDS free generation.