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Help my business

Organized by: Mark Kennon

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Hi. My name is Mark. I am the owner of Tailored Massage and Coaching. I am asking for help for my business and the people I am able to heal with it. I love how massage helps my clients and others get so much relief from pain, stress and tension as well as the wonderful unique experience of things I incorporate like hot stones, warm towels, aromatherapy and scrub for the feet. I love what I do and the see that healing power of touch. I wouldn't want to do anything else so I really need your help. For quite some time now, I have struggled to even pay my bills. I have been so stressed for so long that it has began to affect me physically :( What happened? In the beginning (opened doors in 2012), I made the decision to use marketing venues like GroupOn and Living Social. It was a great way to establish my business gaining exposure and some wonderful clients. However, I have not been able to generate enough revenue to stop using them and has forced me into a continuous loop (since some revenue is better then none) but never being able to get ahead. Also, regardless of the quality of the massage, the majority of people use them simply for a discounted massage without the repeat business. Making only $15-$18 per massage when using these forms of marketing and average gratuity of $10, there are many days I'm busy but yet make minimum wage or less. Although, this can be a physically demanding career, I am up for it if the income supports it. However, walking away with little to show for my efforts just crushes my spirit because I value my work and put everything into it. By getting this help, I will be able to make this a success both for myself and the community of people that it helps. It would enable me to choose better methods of marketing, business management and getting paid what the services are worth rather then taking such a big hit. After doing a lot of research I will be able to, at the very least, double my revenue with the needed help from you. Additionally, I believe in giving back and helping others so my hope is to get my business to a place where a portion of everything that comes in can go toward a charity of my clients choosing. How I can change it with your help! Here are some of the ways I would use the money: Stop having to rely on using marketing avenues like Groupon in exchange for better, smarter and more quality marketing venues bringing in people that see the value of regular bodywork and the other services like Health Coaching I provide. By stopping the use of Groupon, it slows the quantity of people using these types of venues in exchange for more quality business as well as opening up my scheduling for that business. It would give me the opportunity to hire a female massage therapist to provide more working hours and cater to people who would feel more comfortable with a female. It would also give me the funds to hire an office manager with experience in marketing for a more efficient running business as well as giving me more freedom to do what I do best - massage. Additional training to offer more massage modalities such as lymphatic drainage and/or myofacial release helping more people with that need. It would give me more time to reach more people to work other aspects of my business like diagnostic nerve testing, blood testing called Alcat testing (to help with people who struggle to loose weight, have digestive issues, etc) and health coaching which helps people reach their wellness/fitness goals. An additional benefit would be to have the time to recharge with well needed rest and seeing my family. Why I chose Crowd Funding and the company CrowdRise: I have seen and read what we're capable of when we join forces. I love how as a community we come together to help each other out in times of need. Every now and then, evil doers will step in and try to get us thinking their way, but rather we rise up and only become better. We unite and become more loving...stronger as individuals and as a society. I choose Crowd Funding because of this and how the standard loan puts us in debt ("the rich rule over the poor, and the borrower is slave to the lender." Proverbs 22:7). I chose CrowdRise because I have an appreciation of what they stand for and as I grow in my business and in the community it will give me the safe venue to give back as well. A final word I believe I was given this gift to heal with touch as well as to give hope, encouragement, direction, and wisdom helping others to feel and function better. Poor health robs us of our life, money, resources and sometimes even ending lives way to soon. Good health, however, empowers us to be what we can and were meant to be! I will be grateful for any help, big or small will help me move me closer to my goal. Thank you taking the time to read my campaign and any help you can give :) ! Mark Kennon, LMT/Owner


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