Team Member: Terry Derkach
Event Name: Women Startup Challenge
Meredith Collins wrote -
Meredith Collins and Terry Derkach were on a quest to live vicariously through those masters of the universe who magically capture the zeitgeist and make people everywhere SING!
Yep, we’re talking about rock stars. And country stars. And pop stars. And…well, you get the idea, right?
So, they founded Hookist.
WHAT IS HOOKIST? Hookist is a collaborative songwriting platform where fans, music lovers & aspiring artists - YOU - get the unprecedented THRILL of writing an original song with your favorite artists!
HOW DOES IT WORK? Essentially, we’re crowd-sourcing a song, line-by-line, with a beloved and respected artist judging and refining it in a vibrant creative community devoted to making, sharing and discovering new music!
IS IT FUN? YES! Hookist gives fans exceptional insight into the creative processes of music's most respected artists and the intimate - and often mind-blowing - experience of writing an original song with them!
REPONSE: Sonic Scoop called Hookist “A glorious new use of the Web to create art with great musical artists” and fans have literally been sending us thank you notes for building it! One awesome guy called it “the bucket list item that never occurred to me til it happened”!
ENGAGEMENT: It’s through the roof! Fans spend between 9.5 and 14 minutes at Hookist depending on the artist! That's a really long time!
VALUE: Hookist harnesses the POWER of a loyal fanbase with the REACH of social media and the COMPULSION of casual online games to enable celebrated artists to engage with their fans AT SCALE in a totally relevant, authentic and meaningful way -- while creating a new income stream and marketplace to sell music, tix & merch! Here's a 90-second video!
SOME SADISTS REALLY WANT PAIN. IS THERE ANY PAIN? YES! Music sales have plummeted by two thirds in the last decade and they’re not coming back. The latest in music tech is controversial and unproven at best, and currently only the very hottest artists at the height of their careers generate any substantial income from them. Artists make their money now from touring, which, let’s face it, is a punishing lifestyle that many have a tough time sustaining…if ya know what we mean.
STATUS: We recently launched a beta under the radar and wrote 8 songs with 3 Grammy nominees, 3 Juno winners, 2 artists who’ve sold over 10 million records, and 1 artist who co-wrote one of Rolling Stone’s “Best Records of All Time.” Listen to The Music of Hookist!
LAUNCH: We partnered with a legendary producer & will officially launch this summer with 16 Bars of Love & Thanks where 4 artists and their fans will write 4 songs in support of 4 veterans’ charities – think “We Are The World” in the digital age where the songs create long-term income for the charities! Want to learn more?
DOING WELL BY DOING GOOD: Hookist has a strong charitable bent and a portion of the proceeds of each collaboration supports charities that heal and empower.
WHAT WILL THIS MONEY BE USED FOR? Your contributions will help us build new features that take our proof-of-concept-that-just-won’t-quit to the next level, so the experience is even cooler and more creative! We’re also looking to go mobile and get more social to make it easier for you to brag to all your friends about the kudos you get from music superstars!
WHAT THE HECK IS A 'HOOKIST'? Hookist – n. a writer of great hooks.
Come write some great hooks with us at HOOKIST! Where songs are born & music matters.