Hope Is In Style connects City of Hope directly with the stylist community, turning diabetes into the charity of choice for the style-centric. As the 2013 Spirit of Life® Award honoree, Reuben Carranza, CEO of Wella, has invited the entire beauty industry to unite to support City of Hope and the lifesaving research and treatment conducted there.
Reuben has chosen to focus this year’s campaign on Diabetes, an epidemic that affects many within the salon industry as well as our clients. Hope Is In Style gives the beauty industry a way to give back and help City of Hope in the search for a cure for diabetes.
MAKE YOUR SALON A SYMBOL OF HOPE! Everyone (companies, salons, stylists, and clients) and encouraged to get involved.
Step 1: Create a fundraising page
Step 2: Encourage your employees, clients, etc to all join the effort and/or donate.
Step 3: Utilize the resource templates we have created to make your efforts easy and turn key. Visit www.cityofhope.org/hopeisinstyle to get started today!
Step 4: Get creative! There are many ways to fundraise...send emails, host an in-store event, post on facebook, have an auction, etc.